Marketers are becoming aware of the importance of timeliness. It is everything, and it will always be. Finding what is the email or phone number of your friend at the moment, is quite easy. It's a little more difficult when it is 100 invitees. So imagine how it gets when we have to collate the correct information of 32 million people. And it's not just multi-channel contacts, but actually inviting them to our database. If they don't wanna give out, they don't. And it's about millions of people from certain industries, and hundreds of thousands from others. There are various ways to do this. However, to stay in business, you've gotta do it legally. We have about 400 calls being made from our floors - by each person - in a team of 150. That's 60,000 calls a day, 12,000,000 calls a month - AT LEAST! These are the invitation calls, and there's no wine, feast, or even an occasion. So why do they care? Technology sellers in every industrial city of ...

This post  in The Atlantic has it all. But in case you are a jargon hater like me, you would prefer this after a few seconds of that. It's baloney all over again! Times are looking up, and yet there is the same behavior to be seen all around. Companies have started doing well - well, what else do you expect to happen after the phase when everyone was brutally getting shown the door out of the marketplace. People get fired, and the remaining start pulling their socks up. The bosses become more careful and number driven. Profits start trickling in spite of turbulent conditions. But all that's natural. If profits never trickled for a company that fired people for meeting its targets, something is seriously wrong. Too wrong to hide for the Fed. So, profits are natural. They are the babies of the free market. Coming to think of that, don't we remember 'the invisible hand'? And yet, America is going back to where it started, in the 20th Century that is. Bl...