Skip to main content


Showing posts from 2013

Hospitality Marketers and their Data

Coming to realize the concerns of a B2C marketer, data companies like us realize the complexity of tracking targets. Favorite cuisines, ambiance preferences, locations, and work and travel behavior... wooh! that's a lot of information when it is not a business concern, and individuals only. However, we are talking about something a little more penetrative, realizing that it could be controversial at the same time. Do you remember restaurants requesting your information at the end of a meal, and you just end up leaving your office name or address at the bottom of the review. That leaves the scope for a hospitality or restaurant marketer to find out information about your colleagues - at least the ones who share a similar taste in food. We embarked upon some brainstorming last week to figure out if the complexity could be lowered at some level in the process of data-driven marketing in the B2C sphere. While collecting information from prospects and customers, restaurant and ho

How Bad is your Privacy? Can you keep a secret?

Let's get something straight. When you hear talks on big data, they generally send a shiver up your spine, making you feel like a "2-bit" piece of data, which can be used or misused, and converted into millions of dollars, but not by you, only someone else! And it is true. But this is where most of us go wrong... The information that you think is available on you is vast, and the ways of tracking are getting easier. No escape, right? Not exactly. What enables marketers to find loads of information they need, is technology. The zillions of bytes that are helping devices track people and their interests, are in no way possible to be handled by humans - that is why big data technology has been around. The onus of handling big data is on technology - cloud applications, etc., and the only information found about you is... What you have supplied into the cyber space (knowingly or unknowingly) What the marketer wants to find out, may not be necessarily about you,

Why be Careful with your Data Staff?

Protocols are there to ensure ideal implementation of tasks, especially when the devices or technologies at play are potentially dangerous. However, complete adherence to protocol can raise many practical issues. For example, in the big data business, there are numerous instances of anti-protocol behavior, without which the quality of the deliverable may be affected. Here are the glitches often overlooked: Filtration of meta-data  Collection of incomplete (or partly solicited) information in tele-verification The ambiguity of permission pertaining to social media  While these are some of the problems that force protocol-oriented members contributing to bad data quality, you may be overlooking how far some of your staff might be stretching the boundaries. More on the tricks of the trade in the next post.

Before you Buy or Sell something

When you want to know if your product or service is really creating happiness... or your business plan is worthy of creating it, you could be 'just as messed up as anybody else is!'

Solving the Bane of Procuring Meta Data

In spite of all the enthusiasm big data brings, what is overlooked is something that lies at the very stage of procurement. The world is yet to see a technology that can dissect what we call the data tsunami, leaving enough space for ambiguity when large chunks of data are scored on their usefulness for a particular procurer. The majority of big data analysis for commercial support happens at a much later stage. What Meta Data provides you, or even technology, can be highly erroneous. Without confirmation about every detail, scanning or filtering is only a matter chance when it comes to getting it right. However, cloud computing scientists are on the verge of discovering excellent programs, which can hopefully guide upgraded data-capture apps towards correct information at a relatively early stage (procurement). So here's what you can expect by the end of this decade (2020): At least 30% more data accuracy (world average) Worldwide customer information in a click (app-

Big Data Business for the American Separatist

Sure you are against the Fed, big government spending, and keep diving into the all-important Orwellian predictions. However, here's the way I look at it brethren... While governments will be using big data to pry on you, you've got to find a way out to show the world how this new marvel of technology can benefit small businesses, the public, and the economy in general. Let's face it, every advancement in technology has held something good for the masses. While governments are banning the internet today, it is only because it has created way more freedom than was predicted. And people like us are fighting for every inch of the cyber space under siege. And remember, if big data is so monstrous, there has to be a way to tame it. Here's all the things big data does, and you may have overlooked: Tells a startup business where, when, and how to find customers Lets a small business retain customers for years Lets entrepreneurs find who their peers can be A

Why Build a Culture of Trust in your Company?

Thinking about gaining trust, or trusting your employees of that matter, one always starts grappling for conditions and risks... perhaps a way to make your wisdom a little more telling! Now here's what - there are two ways you can go about solving problems while working in an organization. The first of them is to take it upward from the lower levels, through the management, which is supposed to have a clear understanding of the culture and the various standards, up to the top level, that is supposed to push down a solution that needs to be executed, right down at the lower levels. Evidently, there are chances of losing context across the ladder! However, the second way of solving the problem is harder to articulate. It comes with an element of building a culture of trust. Discovering the obvious possibility of mismanagement, delinquency, or even theft is a no-brainer, really! A more delicate way of taking this seriously is realizing what a self-trusting family of workers

When Healthcare Technology Builders can go Wrong!

The Mob Mentality and Marketing

One of the major failures in marketing or any other enterprise is the lack of a differentiating factor. And the problem is that differentiators are not really easy to get. Even if you have them, you may not be able to identify them soon enough. Here's why... Whenever most people undertake an enterprise, they do so looking at the success probability. And gauging that requires you to look at all that's been happening around your market... or does it? Is it the lack of knowledge that helps innovation, or is it a great observation of the competition around that does you good? While that has no easy answer, what's to be done could be rather simple, too simple to comprehend in fact. Here are a few things common to successful ventures... Some of them came up with an idea completely out of the blue Some others had a keen enough interest on the markets to one day realize where exactly they could fit Some, already established businesses in the middle of a spiraling fa

What 3D Printers mean for US Healthcare

When technology like the 3D medicine printer's around, there is no way you can grab ruthless competition by its horns. What does this mean for the US healthcare industry, and related businesses worldwide? Taking the 30-year old 3D printing concept to the masses is becoming easier today, but does it scare pharmacies and labs? It's again one of those situations that call for changes to adapt with evolving markets. We know well that business data can become obsolete in months, but when revolutionizing technology like this is around, changes can happen overnight! The lucrative business channels you have been using, can change in terms of popularity in a matter of days, not even weeks. And that's what's being talked about in the corridors of labs, research facilities, and medical schools. Doing business in an environment, where the end customer is capable of making almost 100% of what he or she needs, requires fundamental changes. Whether it is pricing, carte

False Information - your fault?

Hurrying under pressure is a common business mistake. Even the top level does it without anybody above. What's the pressure all about? Markets are evidently a source of pressure - to perform, outperform, and come up with a solution for the masses before anyone else does. Even if you are not catering to large markets, small markets may have a make or break situation for you. Mindless estimations, faults under pressure, and careless decisions can ruin your company. Most of these decisions are based on inaccurate facts, which may be so deeply rooted in your plan, that there is hardly any way of telling. Market information can be faulty very easily. Although at the macro level mistakes are easy to catch, the premise of such information is often at the micro level. Information collected from consumers can be old, irrelevant, and misleading. So here's what: if you had the correct market data, the chances of building up towards a comprehensive report about a market segment

Barry Schwartz - a Seller? Or a Buyer?

The paradox of choice: It is evident from some advanced studies in economics and population behavior, that choice and freedom have a correlation, but sometimes it can be a skewed one. For example, referring to my earlier post  on choice and narrowing down on items, a difficult argument is imminent. Here's the catch - What Barry Schwartz has to say, is a matter of significance if you are selling anything. And as a buyer, you can really find his wisdom a savior. Can choice ever be too much? Well, it depends on you if you are buying. However, for the seller, it is about having the greatest variety, but is that wise? I am an intelligent buyer - because I DON'T GET FLUMMOXED BY CHOICE (I KNOW WHAT I WANT). So, when I walk in to a jeans store, I may look for a classic fit, and be showered with a gamut of choices; but if they don't have what I want, I simply walk out. A stubborn customer? Debatable. The seller's problem: Every seller feels secure by stocking

Let's Get this Straight - Big Data is not really a revolution

Hello friends, It's been a while we've really communicated. However, let's get this straight. Knowing about your customer's up close is not really a bad thing. Especially when they are okay to reveal. Decency in business means two things -  Making honest and transparent deals Being compliant with the set expectations Privacy is not so much of a priority unless someone has really asked for it. That's all.  Being decent citizens, it is hard to embrace this at the drop of a hat. However, it is really the way it is. Ever since you were born, every successful business in your neighborhood had a quiet interest about you. And now, you, your family, and your neighbors, no matter where you are, are a subject of interest to businesses that will prosper in the coming years. It's up to you - whether you block your information from going their way, or remain selectively lenient. By being selectively lenient, you could be helping them serve you better. B

Prying v/s Constructive Investigation

Big Data is grand. It is big enough to cause an overwhelming feeling the moment you begin to understand its scope. Even moral discussions around it find validation because of its scope to infringe on areas and other factors of daily life. The question consumers are beginning to ask is - what the heck is the point in trusting someone who knows how to pry, and does it for their own benefit? Prying v/s Constructive Investigation Here's what: When a consumer walks into a digitally-run store today, which is virtually everywhere, he or she is aware about the outline of information they are giving away for convenient trading. Now, you cannot deny that you simply give away your bank account number, details of items purchased, your name, perhaps even how many family members you have. If this seems to be scaring you, I am sorry you are eons away from the now. What big data also does is support the "true caller" facility. Is that dangerous? Well, that's what any techn

Time to show some Expertise!

As a marketer, you can never offer too many choices... Watch this video and continue reading. The idea of you getting confused about the choices at an apparel store is kind of obvious. So imagine someone who is given a choice between MPO/SEO/Prospecting/Lead Generation/Demand Generation/etc. And the bloke is a techie! The best thing for a buyer is to know what is the best choice first, and advices are not always vices! Especially if you have a good reputation in the market. So here's the advice of the week - STOP giving your customers a gamut of choices, and show some EXPERTISE in strategizing!

Tired of Big Data Bullshit?

Your Homework - First Gain the Trust

How far can you get with digital marketing if your brand is all messed up - unrecognized, unevenly branded, lacks concept, and ABOVE ALL, lacks the trust of the masses... One has to understand that a technology or healthcare brand cannot survive with the brand having gained enough credibility. As a result, there have been a large number of trust building campaigns coming from the tycoons if you remember ads in the late 1990s and the last decade. They were frequently seen flying around in magazines, and that's what adds to the share value. That's an immense advantage for companies banking on public investment to build, test and sell advanced technology-driven solutions. The crux of any marketing failure lies in brandishing a brand that has gained very little or no trust as yet. You may spend thousands of dollars on a single advertising collateral, but nobody really gives a damn whether or not you have some swanky solution... unless it can be blindly trusted. So here'

Fresh Opinions will be Entertained!

thought You were creative?

The magic of genius... the spark of an original thought... did you think you or someone has it in them? Are you hiring people based on how creative they are? Or do you care to check something beyond? 

The Moral Confusion around Big Data

Improvement of your business is hard to come by in times like these. Unless you have a major funding source, a sizeable investment, or an already well-established fast selling brand, making a satisfactory ROI is always difficult. It has always been that way. However, just like the internet gave SMEs an impetus, a new technology, based around the internet, is making life better for many. But you may think that big data is a normally morally contentious. That is one of the major confusions creating a great deal of hindrance to the progress of big data usage. But if you have been a fan of direct marketing, direct approaching, and transparent prospecting, big data can only do good to help you. So let's see where the once all-American small business idea is going wrong by avoiding big data... Firstly, it's people who do bad things - not technology Secondly, you need to be compliant with multiple privacy laws just to stay in business Thirdly, using big data in a sly way n

How we get to 32 Million People at One Shot!... OKAY... Few Shots:

Millions of people from certain industries  and hundreds of thousands from others FOUND! Finding what is the email or phone number of your perpetually  migrating friend is quite easy.  It's a little more difficult when it is 100 invitees! We're talking about 32 million people.

Data and the Now - for Technology Sellers

Marketers are becoming aware of the importance of timeliness. It is everything, and it will always be. Finding what is the email or phone number of your friend at the moment, is quite easy. It's a little more difficult when it is 100 invitees. So imagine how it gets when we have to collate the correct information of 32 million people. And it's not just multi-channel contacts, but actually inviting them to our database. If they don't wanna give out, they don't. And it's about millions of people from certain industries, and hundreds of thousands from others. There are various ways to do this. However, to stay in business, you've gotta do it legally. We have about 400 calls being made from our floors - by each person - in a team of 150. That's 60,000 calls a day, 12,000,000 calls a month - AT LEAST! These are the invitation calls, and there's no wine, feast, or even an occasion. So why do they care? Technology sellers in every industrial city of

8 PR-ing Weapons for Your Technology

Pristine messaging is all about knowing, preparing the report, and sharing at the right places. However, that's really not enough. Preparing the message is not just about knowing, but investigating, as well as getting your company's brand out there. Subtly. So here's what a good technology PR should have - Reach to the right social media channels (that's obvious!) An investigative approach Elements that spark conversation Knowledge about competitive technologies Understanding of the industry's delivery requirements Particular advantages each feature provides in yout technology (these can be examples) Exposure of the visionary approach in your company Long-term strategies that spell leadership All these elements are great for branding of a serious business. And once your press releases can capture them, you will be able to generate respect and trust for your brand. Coming to PRs for specific events, you can rely on information provided or made avail

High-Value Traffic v/s SEO

Ever thought of attracting traffic to your website without SEO? Well, even the most unassuming techniques qualify as SEO techniques, but I'm talking about something else. The idea of marketing to get noticed on a search results page is all about that optimization. However, wouldn't you feel a little prouder if people came to your website through word-of-mouth marketing? Here's what the deal is. In order to generate that word of mouth, you need get a little social savvy. I'm not talking about tweets, updates, or anything interesting for a large number of people. The idea is to have a massive effect on individuals. People who really need your skills are waiting to hear what you can offer. Getting that word out is where it begins. One of the ways to get word of mouth out, is to tell really good stories. But what is a good story? First of all, it should feel heavy with investigations, interviews, research, and most importantly, a long-term understanding of relevant

The Biggest Fear of a Marketer

The biggest fear of any marketer is: Not being able to reach the right contacts? Procuring a crass marketing database? Or is it simply not reaching the minimum targets (leads/sales/etc)? It is simply not being able to reach minimum targets their bosses set for them. It doesn't really matter whether you make it with a marketing database or not. What matters is whether you make it. But what makes marketing databases important? It is efficiency and ease . You can do more in lesser time. That is only if your database is of top quality. And how do you know that? Well, the only way to know about a database is to test it. Perhaps stress test it! So what is your homework today? To get a free sample data set for whatever business purpose you have To stress test it by contacting the given contacts (for survey only) And if you care, provide a feedback - on if it made you happy, angry or excited (in either way)

Baloney's Back as Profits Look Up!

This post  in The Atlantic has it all. But in case you are a jargon hater like me, you would prefer this after a few seconds of that. It's baloney all over again! Times are looking up, and yet there is the same behavior to be seen all around. Companies have started doing well - well, what else do you expect to happen after the phase when everyone was brutally getting shown the door out of the marketplace. People get fired, and the remaining start pulling their socks up. The bosses become more careful and number driven. Profits start trickling in spite of turbulent conditions. But all that's natural. If profits never trickled for a company that fired people for meeting its targets, something is seriously wrong. Too wrong to hide for the Fed. So, profits are natural. They are the babies of the free market. Coming to think of that, don't we remember 'the invisible hand'? And yet, America is going back to where it started, in the 20th Century that is. Bl

A Really Nice Talk on Finding SAP Customers

From the Continuing Fan of TED Talks!

Are You Understanding the Problems of Big Data?

Before you Expect Benefits from Big Data

Being in competition, in a realistic way that is, doesn't happen from day one. Getting there is all about being the better of the start ups, a leader among the promising, or essentially becoming a shaper of things! If you are wondering why the wonderful technology of Big Data is not really helping you, you may be really lacking somewhere. Mediocrity never helps, especially if you have nothing new to offer. Yes, even "new" can be mediocre. Therefore, it is always about being good. But it is also about doing good. Good for people whom you think you will be catering to. Make the life of a software professional easier, think about how to reduce the errors he makes every day, think how his boss would feel more secure. Or say how medicines can reach the needy faster, how research can reach the labs without surreptitious influencing, so on and so forth. And we've been telling you data can solve all your problems. It can't if you have nothing worth selling. But if

They're Here!

High ROI from Simple Data!

Converting people who show interest in your technology is a difficult task for anyone who is not updated with the latest selling strategies. Precarious marketers usually fail. And why not, what makes them precarious is the obvious fact that old marketing strategies are something every layman knows.  The latest marketing or selling strategies are dependent on nothing. Well, they are, on things like mass behavior and other observations, but the real deal is to get past them as they become old and irrelevant in weeks, or even days. Sometimes marketers lose the value of their findings within hours! While strategizing to sell, the first thing you want is to avoid appearing predictable, strategic, or even business minded. In person and in ads. And we know that's easier said than done. A more direct approach often helps.  Check out this to know a little more...

European Buyers for American Sellers?

This video might leave you in a perplexed state, confuse you, or remove all your misconceptions, and let you predict the tottering European market more confidently than ever before. It is important to allow yourself clearer understanding of how markets are working. That you will have to do especially to find your opportunities. Remember, economies don't recover by themselves. Only successful business attempts contribute to economic health. That is all.

Those Books are Going Out of the Window!

How does any of the businesses in this world get to the top? Well, differently of course, but is there anything in common at all? I'm not talking about diligence, customer recognition and all that... we already know that. But how does a business turn diligent, innovative, useful and stuff overnight? Hard work in the company, or an attitude change can only help very little. What really works is the ability of a company to be time relevant, and more importantly intelligent. The business of making a business work is all about intelligent thinking. There's a customer, a customer for my product, and I have to get my money. The question is how. If it really was that simple, business help books wouldn't have sold at all. But they did, and people made a lot of money. But you know what, the authors are going out of business. Here's why! Today it is possible to track, trace and capture your customers in a legal way. That means you can't piss them off. But still sel

Economies Don't Recover, Unless...

A larger number of market predictions today was quite predictable! The German elections have stolen all the spotlight, and traders are sticking to their TV screens like never before this year. Fluctuations will always happen. And even if they don't, steady markets can keep you unaware about many things. Good that marketers are on their toes because of tumultuous times. Starting trade in Europe always made you receive optimistic reactions, no matter which economy you belonged to. Now you may not be able to receive even a tenth of the encouragement you would have a decade back. Or even half a decade back. However, what's annoying is the fact that most geopolitical experts believe that the western economy will take a long time to get back where it was. I mean... everyone knows that! But it's not entire chunks of the international economy that have to 'get cured' by some miracle or stimulus. It's businessmen like you who have to do something about it. A

Creative Confidence - What's That?

The Idea of Informing

When you have a good product to sell, customers come automatically. Wrong! When you have a good product to sell, customers have to first know about it. Right? So here's what most people do when they have a business -  Talk about their product's benefits Find trustworthy people who will help in word-of-mouth marketing Strategize about selling the product through different channels But,  damn! Here's what most people don't do -  Find out who wants to hear the product's benefits Target population samples that will actually carry the word of mouth And therefore, find out which channels will be the most useful Are you making the same mistake of not doing the important things? In reality, successful marketing goes beyond this. Although the basic logic is to first know who is interested in your product, the process can be very gruesome. So what do you do? You contact a credible company with data, knowledge and processing t


Want some good technology?

A Smart Woman, Need Help!

If this video is taking time to buffer, let it buffer. In the meanwhile, you can read for a while and get back to the video. We have been talking about helping laboratories, pharmacies, and hospitals by getting the compatible ones closer to each other for durable business relations.  The most complicated and feared diseases have risky solutions, untested, often unknown to most physicians because of business-related complexities. Let's not get into that... But are you gaining trust? Never, never by doing anything inside a lab behind closed doors, in some state whose map most Americans couldn't remember! And besides, you have the media using its discretion in making you look either like Jekyll or Hyde. ...Still thinking about selling your healthcare and medicinal produce with credibility in the market while keeping government bureaucrats off your lawn? It's time for you to get some help .

How to Innovate for the Long Run

Missing critical market information has always been the nightmare of company presidents, technology heads, and visionaries. Once recognized, you will find many people basing their decisions on your insights. Whether you are building technology for IT companies or for banks and other large institutions, their future needs fuel your production line. But have you ever considered going wrong in deciding the future of your business? In times that demand real-time information, you are in severe despair when it comes to extrapolating from fluctuations. However, real future needs depend on many factors besides market parameters. Customer satisfaction is a subjective matter, and so are the trending decisions of your clients. So how to innovate for the long run – Get real-time information of IT users Understand how each company’s figures are behaving Are indications showing regressive, neutral, or positive future behavior?   Thereon, you can be a great thinker ab

Selling Elevators – A New Way to IT Parks!

With facility suppliers finding a large number of stagnation related issues at their doorstep, there may be more than just low sales figures in their nightmares. Suppliers of office elevators have become worried about sustaining production, which is looking increasingly improbable. Lower turnovers mean companies have to reduce the amount of money involved in multiple procedures, or simply cancel them for the near future. Elevator buyers are typically into an attrition mode with large office spaces getting sold off, and work forces being ignored. While users of technology such as SAP, JD Edwards and others work in similar offices, we can easily get you to the finest of details about offices typically into revamping and similar activities. Believe me, they are now an oasis in the desert of recessive economies. Innovation has slowed down considerably, and advancements are sluggish to come by for most advanced companies. However, the building of applications, monitoring, and se

Where are the SAP Users?

IT companies are closing down, and SAP professionals are transitioning into other specializations. Not that SAP has lost its place in the market. You are. Creators of excellent technology are finding selling difficult. While markets continue to remain murky, it is only human advancements that make a difference, help people in their endeavors, and pushes everyone along the natural course of civilization. While many may have envisioned easy access to professional data, no one really perceived how much easier marketing will get in the distant future. Marketers like you and me have access to real information about the heads of companies using SAP and similar technologies. Get their details, because the same companies that needed you earlier may not any more. But others do. And the others are no second choice kind of thing for you. They could even be better than the earlier SAP using companies. Doing business is most importantly about moving on to a point of success after

Selling Routers in the face of a Paperless-Wireless World

Leading companies are finding it hard to sustain revenue from networking devices. And why not? They know it, especially since they are bracing up with new products for a paperless-wireless environment. Although many of us believe that is only an ideal condition, and we will always need ancient devices such as pencils and diaries, it is undeniable that the need for many networking devices will be absent in the near future. But hardware providers are aware of the slumps their revenues will see with the downfall in sales figures of their legacy devices.   In order to avoid the interim slump before the opportunity for advanced products becomes more widespread, hardware manufacturers have to realize that a demand for their products still exists. It has never happened, ever in history, that all companies, rich and poor have transitioned from legacy systems all together. The idea of selling to non-progressive companies may be difficult to sell to hardware manufacturing busin

Diet "Chart" for a Business

A German equipment manufacturing company called PVA TePla has become slightly sluggish on the charts, but probably it was inevitable. With at least three takeovers in the last decade, it might have put itself under heavy burdens. That's no hard work guessing when you know the obvious difficulties that pushed the company towards restructuring about three years after two quick takeovers. When you come to think of changes companies make, it is only like changing your shoes when you are growing. Frankly, I just chanced upon them from a market report list. Although well managed, PVA TePla might have problems surviving the coming squeeze, especially for European manufacturing players. Fact remains that whether you move to Wettenberg or acquire more companies, you need a simple way of thinking - the bigger my company gets, the easier it should be feeding itself. But how does that happen? Does that actually happen? Are businesses organic? Well, being a lone cell is different,

An Announcement

Although we appear to sell only technology buyers’ details to you, a large segment of our plans lie in helping healthcare industries as well – not only with hospital and outlet contacts, but also with a symbiotic approach between technology producers and healthcare facilities that prefer using the latest in technology. With the new strategy, you can get a little more ambitious – we are stretching out your scope to be a leader!

Are you making Products for IT Companies in UK?

Some special techniques in marketing never fail. However, coming up with them takes some super-fast brainstorming. Without it, many good strategies become ineffective within days. The safer way to get around this is knowing how the UK IT market has been performing in recent months, how the charts are moving compared to past behavior, and wait – it's more about knowing how your prospective buyers are using their iOS and Android phones. No matter what condition your target market is in, your job is to identify your market first. It is for that that you need a good market survey service. And once you have identified your target market, noting their behavior is an essential step. If you read about it, cloud computing skills are seriously missing in the United Kingdom. Immediately it feels like an opportunity! However, here’s what you may have missed asking – Which specific companies need cloud computing specialization Which of them need immediate servicing, a

Find out about yourself in the European Market

With the economy choking on stimulus and more to be expected from governments in terms of real action, technology buyers may not be very many. However, if you are able to find out who those few are, you could very well be on the way to a great experience. Business success comes from doing what most aren't doing. If you have a market to tap, and most are pessimistic about it, remember that you could have a great chance. How do you know our European prospect and lead databases are good? Take a free trial ! Always experience it with your own eyes.

Emailing Sensibly about Your Technology

Who knows best about the applications, gadgets, and systems you build? You, right? But there are many things you just can’t tell. Secret methods, fresh innovations, and then there are things you just don’t know how to present to your prospective buyers. And so you use the content skills available outside or in house. But are you sending good content in an intelligent way? Good content may prove to have no value at all, especially if someone messes up in the sending process. Here’s what goes into ensuring deliverability and good click-through rates. (Conversions only depend on the conversations you create) – Subject lines matter Recipient lists matter Improvement in data (list) maintenance is vital Bulk is out, targeted is in Our approach to using IT marketing data is similar, better actually. And you will surely be tempted once you are through with a free trial!

Working as a Marketer for an IT Company?

Did you know you can actually be in the mind of your audience? Face it, there’s no way you can expect someone to even weigh your advocacy for a certain product when they already think they have what they need. If you remember, they always come back to you saying, “Why do you guys try to advise us so much when we already are fine with what we have?” And you often get back with a scare-the-shit-out-of-them strategy, which is also not working that well anymore. Marketing intelligently is a long-term process. Yes, quick turnarounds do happen, but only for the highly observant marketer. Sharp minds matter. Let’s look at how a successful, long-term, impromptu performance works for a marketer. Here’s how you can start with that – First, be friends with your prospect. Trade never happens between enemies. It is about earning someone’s trust. Hear their problems. Think over, not for too long – the prospect might feel you have nothing to offer for real. Get back to your of

Automation - Building Spy Robots?

First, a great couple of videos that definitely deserve more views! You can watch the second video (longer) later. So what are we talking about here? A technology that not only eases down your work, but does it without compromising on the extent of applicability. Well you see, examples of automated or digital personalization are many – but are they all ethical? Are they all feasible? And do you already have the technology to execute them? Proxy methods marketing strategies require may be intelligent. However, they are still predictable. What most of us fail to do is startle our customers. Individual names don't really work anymore. Your audience usually have nothing to remember, and you lose them. You may be able to target your leads with relevant content by knowing their ZIP, profile details, and other points. However, the real tracking of online behavior happens through

Databases of Boredom

How many times have you come across marketing list sellers who fail to deliver user information that is really fresh? It’s hard to tell when you have just bought the list with a few thousand dollars. Only after a day or two and some friction between telemarketers and the management, will you realize your mistake. It’s become so frequent nowadays, that stories like that are simply getting boring! But what’s even sadder is that no one is talking about buying technology marketing databases the right way. We can help you with that. Here’s what you should be looking into while selecting a list company – Make sure they sell leads, not lists What’s been their rate of consistency (at least over the last 2-3 years)? What is the total size of their marketing database? Is the verification done on a regular basis? What is the data procurement process? Does data procurement cover all major channels? Is there value addition through research or similar activities?