Solving the Bane of Procuring Meta Data

In spite of all the enthusiasm big data brings, what is overlooked is something that lies at the very stage of procurement.

The world is yet to see a technology that can dissect what we call the data tsunami, leaving enough space for ambiguity when large chunks of data are scored on their usefulness for a particular procurer.

The majority of big data analysis for commercial support happens at a much later stage. What Meta Data provides you, or even technology, can be highly erroneous. Without confirmation about every detail, scanning or filtering is only a matter chance when it comes to getting it right.

However, cloud computing scientists are on the verge of discovering excellent programs, which can hopefully guide upgraded data-capture apps towards correct information at a relatively early stage (procurement).

So here's what you can expect by the end of this decade (2020):

At least 30% more data accuracy (world average)
Worldwide customer information in a click (app-driven)
And coupled with face-recognition software, big data is already making investigative marketing a cakewalk!

Here's an advanced whitepaper if you really want to know what's making our game way easier.

So there's more hope than you think, my friend!

Till next time,
Derek.

Comments

Celebrating Innovation - It's time for it to work out!

What Is Thought Leadership The Role of a CEO as a Thought Leader Thought leadership comes with the responsibility of processing a particular thought to making it achieve the goals that can improve the health of an enterprise. A though leader happens because the audiences, the industry and the markets recognize you as that. A proper planning and execution is required to get to the goal point estimated. How as a CEO would you want to see your company respond to new business contracts, share purchases, product purchases, technology based software purchases and legal procedures? Only you as a c-suite executive can decide on how you would guide and take guidance for some important decision-making. Thought leadership affects a company's image Be it a small company or a large enterprise, thought leadership can be elevated. This elevation can take place in a company catering to a small audience for mere promotions and then in its larger version using various contemporary plat...

Hospitality Marketers and their Data

Coming to realize the concerns of a B2C marketer, data companies like us realize the complexity of tracking targets. Favorite cuisines, ambiance preferences, locations, and work and travel behavior... wooh! that's a lot of information when it is not a business concern, and individuals only. However, we are talking about something a little more penetrative, realizing that it could be controversial at the same time. Do you remember restaurants requesting your information at the end of a meal, and you just end up leaving your office name or address at the bottom of the review. That leaves the scope for a hospitality or restaurant marketer to find out information about your colleagues - at least the ones who share a similar taste in food. We embarked upon some brainstorming last week to figure out if the complexity could be lowered at some level in the process of data-driven marketing in the B2C sphere. While collecting information from prospects and customers, restaurant and ho...

Search This Blog