Those Books are Going Out of the Window!

How does any of the businesses in this world get to the top? Well, differently of course, but is there anything in common at all? I'm not talking about diligence, customer recognition and all that... we already know that.

But how does a business turn diligent, innovative, useful and stuff overnight?

Hard work in the company, or an attitude change can only help very little. What really works is the ability of a company to be time relevant, and more importantly intelligent. The business of making a business work is all about intelligent thinking. There's a customer, a customer for my product, and I have to get my money. The question is how.

If it really was that simple, business help books wouldn't have sold at all. But they did, and people made a lot of money. But you know what, the authors are going out of business.

Here's why!

Today it is possible to track, trace and capture your customers in a legal way. That means you can't piss them off. But still sell.

Big data technology and the cloud has made it possible for businesses to tell their sales teams whom to contact. Hot leads! So, if you have a product which you would actually feel like using, it's a cakewalk. Isn't it?

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