Ever thought of attracting traffic to your website without SEO? Well, even the most unassuming techniques qualify as SEO techniques, but I'm talking about something else. The idea of marketing to get noticed on a search results page is all about that optimization. However, wouldn't you feel a little prouder if people came to your website through word-of-mouth marketing? Here's what the deal is. In order to generate that word of mouth, you need get a little social savvy. I'm not talking about tweets, updates, or anything interesting for a large number of people. The idea is to have a massive effect on individuals. People who really need your skills are waiting to hear what you can offer. Getting that word out is where it begins. One of the ways to get word of mouth out, is to tell really good stories. But what is a good story? First of all, it should feel heavy with investigations, interviews, research, and most importantly, a long-term understanding of relevant...

The biggest fear of any marketer is: Not being able to reach the right contacts? Procuring a crass marketing database? Or is it simply not reaching the minimum targets (leads/sales/etc)? It is simply not being able to reach minimum targets their bosses set for them. It doesn't really matter whether you make it with a marketing database or not. What matters is whether you make it. But what makes marketing databases important? It is efficiency and ease . You can do more in lesser time. That is only if your database is of top quality. And how do you know that? Well, the only way to know about a database is to test it. Perhaps stress test it! So what is your homework today? To get a free sample data set for whatever business purpose you have To stress test it by contacting the given contacts (for survey only) And if you care, provide a feedback - on if it made you happy, angry or excited (in either way)

This post  in The Atlantic has it all. But in case you are a jargon hater like me, you would prefer this after a few seconds of that. It's baloney all over again! Times are looking up, and yet there is the same behavior to be seen all around. Companies have started doing well - well, what else do you expect to happen after the phase when everyone was brutally getting shown the door out of the marketplace. People get fired, and the remaining start pulling their socks up. The bosses become more careful and number driven. Profits start trickling in spite of turbulent conditions. But all that's natural. If profits never trickled for a company that fired people for meeting its targets, something is seriously wrong. Too wrong to hide for the Fed. So, profits are natural. They are the babies of the free market. Coming to think of that, don't we remember 'the invisible hand'? And yet, America is going back to where it started, in the 20th Century that is. Bl...

How does any of the businesses in this world get to the top? Well, differently of course, but is there anything in common at all? I'm not talking about diligence, customer recognition and all that... we already know that. But how does a business turn diligent, innovative, useful and stuff overnight? Hard work in the company, or an attitude change can only help very little. What really works is the ability of a company to be time relevant, and more importantly intelligent. The business of making a business work is all about intelligent thinking. There's a customer, a customer for my product, and I have to get my money. The question is how. If it really was that simple, business help books wouldn't have sold at all. But they did, and people made a lot of money. But you know what, the authors are going out of business. Here's why! Today it is possible to track, trace and capture your customers in a legal way. That means you can't piss them off. But still sel...

Leading companies are finding it hard to sustain revenue from networking devices. And why not? They know it, especially since they are bracing up with new products for a paperless-wireless environment. Although many of us believe that is only an ideal condition, and we will always need ancient devices such as pencils and diaries, it is undeniable that the need for many networking devices will be absent in the near future. But hardware providers are aware of the slumps their revenues will see with the downfall in sales figures of their legacy devices.   In order to avoid the interim slump before the opportunity for advanced products becomes more widespread, hardware manufacturers have to realize that a demand for their products still exists. It has never happened, ever in history, that all companies, rich and poor have transitioned from legacy systems all together. The idea of selling to non-progressive companies may be difficult to sell to hardware manufacturing b...

The beauty of IT gadgets, apps, and other products can never be overestimated, especially in the light of how they are improving business strategy implementation. While social media marketing has given rise to many new styles and marketing strategies, there are always people who look beyond the new. The current opportunities for advanced application developers lie in social marketing automation (SMA) . While marketing automation and social media marketing are the new buzzwords, merging the two seamlessly still seems to be a great distance away. How do you automate messages by reading into the interests of your prospects, who are reflecting a multitude of buying trends within a short span of time? While the picture gets truer with technology, you must be looking to tailor the latest SMA applications to reduce efforts marketers have to put in – Monitoring Multi-level analysis Multi-parameter optimization As a technocrat, you will be thrilled to know who among your c...