The Biggest Fear of a Marketer

The biggest fear of any marketer is:

Not being able to reach the right contacts?
Procuring a crass marketing database?
Or is it simply not reaching the minimum targets (leads/sales/etc)?

It is simply not being able to reach minimum targets their bosses set for them.

It doesn't really matter whether you make it with a marketing database or not. What matters is whether you make it.

But what makes marketing databases important? It is efficiency and ease. You can do more in lesser time. That is only if your database is of top quality. And how do you know that? Well, the only way to know about a database is to test it. Perhaps stress test it!

So what is your homework today?

To get a free sample data set for whatever business purpose you have
To stress test it by contacting the given contacts (for survey only)
And if you care, provide a feedback - on if it made you happy, angry or excited (in either way)

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