Hello friends, It's been a while we've really communicated. However, let's get this straight. Knowing about your customer's up close is not really a bad thing. Especially when they are okay to reveal. Decency in business means two things -  Making honest and transparent deals Being compliant with the set expectations Privacy is not so much of a priority unless someone has really asked for it. That's all.  Being decent citizens, it is hard to embrace this at the drop of a hat. However, it is really the way it is. Ever since you were born, every successful business in your neighborhood had a quiet interest about you. And now, you, your family, and your neighbors, no matter where you are, are a subject of interest to businesses that will prosper in the coming years. It's up to you - whether you block your information from going their way, or remain selectively lenient. By being selectively lenient, you could be helping them serve you better. B...

Big Data is grand. It is big enough to cause an overwhelming feeling the moment you begin to understand its scope. Even moral discussions around it find validation because of its scope to infringe on areas and other factors of daily life. The question consumers are beginning to ask is - what the heck is the point in trusting someone who knows how to pry, and does it for their own benefit? Prying v/s Constructive Investigation Here's what: When a consumer walks into a digitally-run store today, which is virtually everywhere, he or she is aware about the outline of information they are giving away for convenient trading. Now, you cannot deny that you simply give away your bank account number, details of items purchased, your name, perhaps even how many family members you have. If this seems to be scaring you, I am sorry you are eons away from the now. What big data also does is support the "true caller" facility. Is that dangerous? Well, that's what any techn...

Millions of people from certain industries  and hundreds of thousands from others FOUND! Finding what is the email or phone number of your perpetually  migrating friend is quite easy.  It's a little more difficult when it is 100 invitees! We're talking about 32 million people.

Marketers are becoming aware of the importance of timeliness. It is everything, and it will always be. Finding what is the email or phone number of your friend at the moment, is quite easy. It's a little more difficult when it is 100 invitees. So imagine how it gets when we have to collate the correct information of 32 million people. And it's not just multi-channel contacts, but actually inviting them to our database. If they don't wanna give out, they don't. And it's about millions of people from certain industries, and hundreds of thousands from others. There are various ways to do this. However, to stay in business, you've gotta do it legally. We have about 400 calls being made from our floors - by each person - in a team of 150. That's 60,000 calls a day, 12,000,000 calls a month - AT LEAST! These are the invitation calls, and there's no wine, feast, or even an occasion. So why do they care? Technology sellers in every industrial city of ...

The biggest fear of any marketer is: Not being able to reach the right contacts? Procuring a crass marketing database? Or is it simply not reaching the minimum targets (leads/sales/etc)? It is simply not being able to reach minimum targets their bosses set for them. It doesn't really matter whether you make it with a marketing database or not. What matters is whether you make it. But what makes marketing databases important? It is efficiency and ease . You can do more in lesser time. That is only if your database is of top quality. And how do you know that? Well, the only way to know about a database is to test it. Perhaps stress test it! So what is your homework today? To get a free sample data set for whatever business purpose you have To stress test it by contacting the given contacts (for survey only) And if you care, provide a feedback - on if it made you happy, angry or excited (in either way)

This post  in The Atlantic has it all. But in case you are a jargon hater like me, you would prefer this after a few seconds of that. It's baloney all over again! Times are looking up, and yet there is the same behavior to be seen all around. Companies have started doing well - well, what else do you expect to happen after the phase when everyone was brutally getting shown the door out of the marketplace. People get fired, and the remaining start pulling their socks up. The bosses become more careful and number driven. Profits start trickling in spite of turbulent conditions. But all that's natural. If profits never trickled for a company that fired people for meeting its targets, something is seriously wrong. Too wrong to hide for the Fed. So, profits are natural. They are the babies of the free market. Coming to think of that, don't we remember 'the invisible hand'? And yet, America is going back to where it started, in the 20th Century that is. Bl...