The Moral Confusion around Big Data

Improvement of your business is hard to come by in times like these. Unless you have a major funding source, a sizeable investment, or an already well-established fast selling brand, making a satisfactory ROI is always difficult.

It has always been that way.

However, just like the internet gave SMEs an impetus, a new technology, based around the internet, is making life better for many. But you may think that big data is a normally morally contentious. That is one of the major confusions creating a great deal of hindrance to the progress of big data usage. But if you have been a fan of direct marketing, direct approaching, and transparent prospecting, big data can only do good to help you.

So let's see where the once all-American small business idea is going wrong by avoiding big data...

• Firstly, it's people who do bad things - not technology
• Secondly, you need to be compliant with multiple privacy laws just to stay in business
• Thirdly, using big data in a sly way never works for business (might for the Guv, though)!

And besides, big data can be a real push for small businesses struggling to find loyal customers. And that's what they need the most.

While the Orwellian world is already here, it's up to you to mold how the new technology will benefit individuals, families, and enterprises. Big Brother is the only bad character born out of it, isn't it? Private people, using solicited data, for the benefit of other private people and organizations is always worth cherishing.

So here's what's in store for the focused American businessman, Orwellian or Libertarian!

• A facility to approach real buyers directly
• Independent sources of contacts that sell white label data sets
• All-in-one technology access for conducting multi-channel marketing campaigns

(all to surefire targets)

Remember, spying is one thing, and knowledge-building for succeeding in business is another!