The biggest fear of any marketer is: Not being able to reach the right contacts? Procuring a crass marketing database? Or is it simply not reaching the minimum targets (leads/sales/etc)? It is simply not being able to reach minimum targets their bosses set for them. It doesn't really matter whether you make it with a marketing database or not. What matters is whether you make it. But what makes marketing databases important? It is efficiency and ease . You can do more in lesser time. That is only if your database is of top quality. And how do you know that? Well, the only way to know about a database is to test it. Perhaps stress test it! So what is your homework today? To get a free sample data set for whatever business purpose you have To stress test it by contacting the given contacts (for survey only) And if you care, provide a feedback - on if it made you happy, angry or excited (in either way)

When you have a good product to sell, customers come automatically. Wrong! When you have a good product to sell, customers have to first know about it. Right? So here's what most people do when they have a business -  Talk about their product's benefits Find trustworthy people who will help in word-of-mouth marketing Strategize about selling the product through different channels But,  damn! Here's what most people don't do -  Find out who wants to hear the product's benefits Target population samples that will actually carry the word of mouth And therefore, find out which channels will be the most useful Are you making the same mistake of not doing the important things? In reality, successful marketing goes beyond this. Although the basic logic is to first know who is interested in your product, the process can be very gruesome. So what do you do? You contact a credible company with data, knowledge and processing t...

IT companies are closing down, and SAP professionals are transitioning into other specializations. Not that SAP has lost its place in the market. You are. Creators of excellent technology are finding selling difficult. While markets continue to remain murky, it is only human advancements that make a difference, help people in their endeavors, and pushes everyone along the natural course of civilization. While many may have envisioned easy access to professional data, no one really perceived how much easier marketing will get in the distant future. Marketers like you and me have access to real information about the heads of companies using SAP and similar technologies. Get their details, because the same companies that needed you earlier may not any more. But others do. And the others are no second choice kind of thing for you. They could even be better than the earlier SAP using companies. Doing business is most importantly about moving on to a point of success after...