As a marketer, you can never offer too many choices... Watch this video and continue reading. The idea of you getting confused about the choices at an apparel store is kind of obvious. So imagine someone who is given a choice between MPO/SEO/Prospecting/Lead Generation/Demand Generation/etc. And the bloke is a techie! The best thing for a buyer is to know what is the best choice first, and advices are not always vices! Especially if you have a good reputation in the market. So here's the advice of the week - STOP giving your customers a gamut of choices, and show some EXPERTISE in strategizing!

The magic of genius... the spark of an original thought... did you think you or someone has it in them? Are you hiring people based on how creative they are? Or do you care to check something beyond? 

The biggest fear of any marketer is: Not being able to reach the right contacts? Procuring a crass marketing database? Or is it simply not reaching the minimum targets (leads/sales/etc)? It is simply not being able to reach minimum targets their bosses set for them. It doesn't really matter whether you make it with a marketing database or not. What matters is whether you make it. But what makes marketing databases important? It is efficiency and ease . You can do more in lesser time. That is only if your database is of top quality. And how do you know that? Well, the only way to know about a database is to test it. Perhaps stress test it! So what is your homework today? To get a free sample data set for whatever business purpose you have To stress test it by contacting the given contacts (for survey only) And if you care, provide a feedback - on if it made you happy, angry or excited (in either way)

When you have a good product to sell, customers come automatically. Wrong! When you have a good product to sell, customers have to first know about it. Right? So here's what most people do when they have a business -  Talk about their product's benefits Find trustworthy people who will help in word-of-mouth marketing Strategize about selling the product through different channels But,  damn! Here's what most people don't do -  Find out who wants to hear the product's benefits Target population samples that will actually carry the word of mouth And therefore, find out which channels will be the most useful Are you making the same mistake of not doing the important things? In reality, successful marketing goes beyond this. Although the basic logic is to first know who is interested in your product, the process can be very gruesome. So what do you do? You contact a credible company with data, knowledge and processing t...

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If this video is taking time to buffer, let it buffer. In the meanwhile, you can read for a while and get back to the video. We have been talking about helping laboratories, pharmacies, and hospitals by getting the compatible ones closer to each other for durable business relations.  The most complicated and feared diseases have risky solutions, untested, often unknown to most physicians because of business-related complexities. Let's not get into that... But are you gaining trust? Never, never by doing anything inside a lab behind closed doors, in some state whose map most Americans couldn't remember! And besides, you have the media using its discretion in making you look either like Jekyll or Hyde. ...Still thinking about selling your healthcare and medicinal produce with credibility in the market while keeping government bureaucrats off your lawn? It's time for you to get some help .

Missing critical market information has always been the nightmare of company presidents, technology heads, and visionaries. Once recognized, you will find many people basing their decisions on your insights. Whether you are building technology for IT companies or for banks and other large institutions, their future needs fuel your production line. But have you ever considered going wrong in deciding the future of your business? In times that demand real-time information, you are in severe despair when it comes to extrapolating from fluctuations. However, real future needs depend on many factors besides market parameters. Customer satisfaction is a subjective matter, and so are the trending decisions of your clients. So how to innovate for the long run – Get real-time information of IT users Understand how each company’s figures are behaving Are indications showing regressive, neutral, or positive future behavior?   Thereon, you can be a great thinke...

With facility suppliers finding a large number of stagnation related issues at their doorstep, there may be more than just low sales figures in their nightmares. Suppliers of office elevators have become worried about sustaining production, which is looking increasingly improbable. Lower turnovers mean companies have to reduce the amount of money involved in multiple procedures, or simply cancel them for the near future. Elevator buyers are typically into an attrition mode with large office spaces getting sold off, and work forces being ignored. While users of technology such as SAP, JD Edwards and others work in similar offices, we can easily get you to the finest of details about offices typically into revamping and similar activities. Believe me, they are now an oasis in the desert of recessive economies. Innovation has slowed down considerably, and advancements are sluggish to come by for most advanced companies. However, the building of applications, monitoring, and se...

Leading companies are finding it hard to sustain revenue from networking devices. And why not? They know it, especially since they are bracing up with new products for a paperless-wireless environment. Although many of us believe that is only an ideal condition, and we will always need ancient devices such as pencils and diaries, it is undeniable that the need for many networking devices will be absent in the near future. But hardware providers are aware of the slumps their revenues will see with the downfall in sales figures of their legacy devices.   In order to avoid the interim slump before the opportunity for advanced products becomes more widespread, hardware manufacturers have to realize that a demand for their products still exists. It has never happened, ever in history, that all companies, rich and poor have transitioned from legacy systems all together. The idea of selling to non-progressive companies may be difficult to sell to hardware manufacturing b...

With the economy choking on stimulus and more to be expected from governments in terms of real action, technology buyers may not be very many. However, if you are able to find out who those few are, you could very well be on the way to a great experience. Business success comes from doing what most aren't doing. If you have a market to tap, and most are pessimistic about it, remember that you could have a great chance. How do you know our European prospect and lead databases are good? Take a free trial ! Always experience it with your own eyes.

How many times have you come across marketing list sellers who fail to deliver user information that is really fresh? It’s hard to tell when you have just bought the list with a few thousand dollars. Only after a day or two and some friction between telemarketers and the management, will you realize your mistake. It’s become so frequent nowadays, that stories like that are simply getting boring! But what’s even sadder is that no one is talking about buying technology marketing databases the right way. We can help you with that. Here’s what you should be looking into while selecting a list company – Make sure they sell leads, not lists What’s been their rate of consistency (at least over the last 2-3 years)? What is the total size of their marketing database? Is the verification done on a regular basis? What is the data procurement process? Does data procurement cover all major channels? Is there value addition through research or similar activities? ...

Invitations to clubs are nice. What’s even nicer is if you get to make a new connection at one of those glitzy occasions. Things start happening, and then your connection is not really interested about your blah on the new conveniences your technology brings to the table. Fiddles with her phone, can’t take his eyes off somewhere, etc.! Let’s start thinking about these aspects of life if you really want to be a seller. Things don’t come easy because experts can only do that much for you. Before your material created by marketing experts becomes effective, you need to know where the effect is going to lay an impact. Because every marketing material travels. It gets shared, saved, and often preserved. Grabbing opportunities to cause everything you imagined takes the hard work your marketers often cannot do – the homework! Market research or similar services can help you. However, you have to identify your target market from the reports. Numerous segments are explained. But know...

Technocrats know that well, and how irrefutably that holds true everywhere in nature is every scientist’s interest. Inaccuracy has been one of those apparently harmless glitches in your customer-details database. By now you must have guessed that such a problem can cause irreparable damage to your brand. But knowing how that happens is more important. What are small errors like? The popularly mistaken spellings of names, streets, locations, and other customer details Missing punctuation in email addresses and digitally usable data Inaccurate dates of transaction/contract Unique identifier compatibility issues even in a minor part of your database New key identifier creations leading to database inconsistency What can these errors lead to – Spelling errors can lead to incorrect prospect identification, unsolicited calling, and other embarrassing problems Inaccurate email addresses can lead to major wastage of bandwidth in email campaigns Inaccuracy in...

Some have been wanting to say, and others have said it: “Customers will come to us, we don’t need any phony marketing.” Although everyone wishes that only word of mouth or dire necessities could drive customers to their respective companies, the scope of improvement really lies in how they find you . Competition is alive, and it will always be. How will you as an IT manufacturing or service company reach your customers –that is the question. When Microsoft or Apple launched their products in the transition from the space age to the computer age, customers really didn’t have anywhere but those two to look. Now, companies striving to innovate in similar products are many. You can only do so much – Start a new product or invent it Or else, look around for customers willing to buy your current products Both require something – expertise and man-hours. And luck. At your disposal? Think again, how to stop waiting for your customer? As an IT leader, you will only f...

Superior data maintenance being devised in the United States is the initiative that might get the much awaited ‘Made in America’ tag back to the IT industry. It so appears that a sandwich is all you need to explain how you could be a part of this evolution. Here’s how it goes. A forward thinking man of high discipline decades ago would look at today’s world of big data in a rather unexcited way. Perhaps, Richard Feynman would say it is nothing great – big data was eventually going to be possible. High-sounding intellectual or even entrepreneurial discussions were never his cup of tea. Experimenting his way into things was his way. Once, Feynman and Susskind were in a sandwich café, where the sandwiches were named after celebrities. Obviously, the two preferred to eat something that had less baloney. You know, many celeb sandwiches could be very baloney-ish. No baloney in the Feynman sandwich, agreed the two friends. As Feynman’s old time friend Susskind would say i...

Selling technology across the globe looked easy. It was the only thing you needed to do for getting rich if you had the expertise or manpower. So what’s happened now? Has technology become boring? Are the developments slower than before? Is there nothing exciting anymore? But that depends on your innovation, isn't it. Well, it has more to do with people. Around the world, company budgets have shrunk in the face of defensive economic decisions. European and American taxes mean that most of your prospects are now willing to hold themselves back on investments. However, your ‘Made in America’ technology cannot really survive by being less attractive or poorer in quality. And neither can you trust anyone advising you to reduce your production budget. What your apps can do today is the result of major investments or cautious borrowing. Knowing who is ready to buy is never easy. Such research takes years. Moreover, the filtering process starts at millions of prospective buyers...

There’s no doubt that many of the interesting topics generated from offices in the Silicon Valley, New York, New Jersey, and other IT hotbeds find copious notice and discussion on social forums. That alone is a great way to get connected with future revenue sources. However, you might face at least some of the following issues: Tracking post makers Understanding what really clicks for them Wasting large chunks of business time trying to know the details No matter how advanced technology gets, our brains can only go up to 1,200 words a minute in processing new information. Then there’s the necessity of collating everything to make things legible for your team. No real progress – that’s what we are looking at, unless… You had a source that has everything about social media profiles The source was available in a matter of clicks You had a registration on such a website Now a lot has been talked about the difficulties of using social media to find custom...

Cost-effective staffing is one of the biggest incentives for IT honchos to outsource jobs, and make it look like there’s no real job for American graduates. However, there has been a great deal of tapering between salaries in upcoming and developed economies. In such circumstances, one can only see potential. That is what difference in economies seems to cause. With a great number of opportunities spread around the world, finding out your best hope in the market is no easy task. Besides that, the future finest in the technology market are hard to envision unless you have an observant planning team – expensive! IT products made in the US are typically gaining steam for quality. But will that be enough to compete against a widely spread market with dense purchasing populations globally? Now here’s the catch – Tailoring your products itself can take some ‘marketing’ before you market them! How do you tailor your products? Based on what your market hopes to find in the...

The beauty of IT gadgets, apps, and other products can never be overestimated, especially in the light of how they are improving business strategy implementation. While social media marketing has given rise to many new styles and marketing strategies, there are always people who look beyond the new. The current opportunities for advanced application developers lie in social marketing automation (SMA) . While marketing automation and social media marketing are the new buzzwords, merging the two seamlessly still seems to be a great distance away. How do you automate messages by reading into the interests of your prospects, who are reflecting a multitude of buying trends within a short span of time? While the picture gets truer with technology, you must be looking to tailor the latest SMA applications to reduce efforts marketers have to put in – Monitoring Multi-level analysis Multi-parameter optimization As a technocrat, you will be thrilled to know who among your c...