Time to show some Expertise!

As a marketer, you can never offer too many choices... Watch this video and continue reading.

The idea of you getting confused about the choices at an apparel store is kind of obvious. So imagine someone who is given a choice between MPO/SEO/Prospecting/Lead Generation/Demand Generation/etc. And the bloke is a techie!

The best thing for a buyer is to know what is the best choice first, and advices are not always vices! Especially if you have a good reputation in the market.

So here's the advice of the week - STOP giving your customers a gamut of choices, and show some EXPERTISE in strategizing!

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