Skip to main content

Your Homework - First Gain the Trust

How far can you get with digital marketing if your brand is all messed up - unrecognized, unevenly branded, lacks concept, and ABOVE ALL, lacks the trust of the masses...

One has to understand that a technology or healthcare brand cannot survive with the brand having gained enough credibility. As a result, there have been a large number of trust building campaigns coming from the tycoons if you remember ads in the late 1990s and the last decade. They were frequently seen flying around in magazines, and that's what adds to the share value. That's an immense advantage for companies banking on public investment to build, test and sell advanced technology-driven solutions.

The crux of any marketing failure lies in brandishing a brand that has gained very little or no trust as yet.

You may spend thousands of dollars on a single advertising collateral, but nobody really gives a damn whether or not you have some swanky solution... unless it can be blindly trusted.

So here's your homework today -

  1. Find out whose trust you mainly need to gain
  2. Figure out a way to find out a maximum number of them
  3. Do a research on their fears, apprehensions and understanding of the market
  4. Create a campaign after you have some sure answers

There you are! Fantastically poised in gaining the trust of  your consumers, the confidence of your distributors, and the admiration of your employees... by just following a copybook method!!!


Labels

Labels:

Comments

Post a Comment

Please leave your response to this message here

Popular posts from this blog

Celebrating Innovation - It's time for it to work out!

1 comment
Read more
What Is Thought Leadership The Role of a CEO as a Thought Leader Thought leadership comes with the responsibility of processing a particular thought to making it achieve the goals that can improve the health of an enterprise. A though leader happens because the audiences, the industry and the markets recognize you as that. A proper planning and execution is required to get to the goal point estimated. How as a CEO would you want to see your company respond to new business contracts, share purchases, product purchases, technology based software purchases and legal procedures? Only you as a c-suite executive can decide on how you would guide and take guidance for some important decision-making. Thought leadership affects a company's image Be it a small company or a large enterprise, thought leadership can be elevated. This elevation can take place in a company catering to a small audience for mere promotions and then in its larger version using various contemporary plat...
1 comment
Read more

Hospitality Marketers and their Data

Coming to realize the concerns of a B2C marketer, data companies like us realize the complexity of tracking targets. Favorite cuisines, ambiance preferences, locations, and work and travel behavior... wooh! that's a lot of information when it is not a business concern, and individuals only. However, we are talking about something a little more penetrative, realizing that it could be controversial at the same time. Do you remember restaurants requesting your information at the end of a meal, and you just end up leaving your office name or address at the bottom of the review. That leaves the scope for a hospitality or restaurant marketer to find out information about your colleagues - at least the ones who share a similar taste in food. We embarked upon some brainstorming last week to figure out if the complexity could be lowered at some level in the process of data-driven marketing in the B2C sphere. While collecting information from prospects and customers, restaurant and ho...
Post a Comment
Read more