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Showing posts with the label American business model

How we get to 32 Million People at One Shot!... OKAY... Few Shots:

Millions of people from certain industries  and hundreds of thousands from others FOUND! Finding what is the email or phone number of your perpetually  migrating friend is quite easy.  It's a little more difficult when it is 100 invitees! We're talking about 32 million people.

High-Value Traffic v/s SEO

Ever thought of attracting traffic to your website without SEO? Well, even the most unassuming techniques qualify as SEO techniques, but I'm talking about something else. The idea of marketing to get noticed on a search results page is all about that optimization. However, wouldn't you feel a little prouder if people came to your website through word-of-mouth marketing? Here's what the deal is. In order to generate that word of mouth, you need get a little social savvy. I'm not talking about tweets, updates, or anything interesting for a large number of people. The idea is to have a massive effect on individuals. People who really need your skills are waiting to hear what you can offer. Getting that word out is where it begins. One of the ways to get word of mouth out, is to tell really good stories. But what is a good story? First of all, it should feel heavy with investigations, interviews, research, and most importantly, a long-term understanding of relevant...

Baloney's Back as Profits Look Up!

This post  in The Atlantic has it all. But in case you are a jargon hater like me, you would prefer this after a few seconds of that. It's baloney all over again! Times are looking up, and yet there is the same behavior to be seen all around. Companies have started doing well - well, what else do you expect to happen after the phase when everyone was brutally getting shown the door out of the marketplace. People get fired, and the remaining start pulling their socks up. The bosses become more careful and number driven. Profits start trickling in spite of turbulent conditions. But all that's natural. If profits never trickled for a company that fired people for meeting its targets, something is seriously wrong. Too wrong to hide for the Fed. So, profits are natural. They are the babies of the free market. Coming to think of that, don't we remember 'the invisible hand'? And yet, America is going back to where it started, in the 20th Century that is. Bl...

European Buyers for American Sellers?

This video might leave you in a perplexed state, confuse you, or remove all your misconceptions, and let you predict the tottering European market more confidently than ever before. It is important to allow yourself clearer understanding of how markets are working. That you will have to do especially to find your opportunities. Remember, economies don't recover by themselves. Only successful business attempts contribute to economic health. That is all.

Those Books are Going Out of the Window!

How does any of the businesses in this world get to the top? Well, differently of course, but is there anything in common at all? I'm not talking about diligence, customer recognition and all that... we already know that. But how does a business turn diligent, innovative, useful and stuff overnight? Hard work in the company, or an attitude change can only help very little. What really works is the ability of a company to be time relevant, and more importantly intelligent. The business of making a business work is all about intelligent thinking. There's a customer, a customer for my product, and I have to get my money. The question is how. If it really was that simple, business help books wouldn't have sold at all. But they did, and people made a lot of money. But you know what, the authors are going out of business. Here's why! Today it is possible to track, trace and capture your customers in a legal way. That means you can't piss them off. But still sel...

Economies Don't Recover, Unless...

A larger number of market predictions today was quite predictable! The German elections have stolen all the spotlight, and traders are sticking to their TV screens like never before this year. Fluctuations will always happen. And even if they don't, steady markets can keep you unaware about many things. Good that marketers are on their toes because of tumultuous times. Starting trade in Europe always made you receive optimistic reactions, no matter which economy you belonged to. Now you may not be able to receive even a tenth of the encouragement you would have a decade back. Or even half a decade back. However, what's annoying is the fact that most geopolitical experts believe that the western economy will take a long time to get back where it was. I mean... everyone knows that! But it's not entire chunks of the international economy that have to 'get cured' by some miracle or stimulus. It's businessmen like you who have to do something about it. A...

Creative Confidence - What's That?