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Showing posts with the label Euro marketing

Baloney's Back as Profits Look Up!

This post  in The Atlantic has it all. But in case you are a jargon hater like me, you would prefer this after a few seconds of that. It's baloney all over again! Times are looking up, and yet there is the same behavior to be seen all around. Companies have started doing well - well, what else do you expect to happen after the phase when everyone was brutally getting shown the door out of the marketplace. People get fired, and the remaining start pulling their socks up. The bosses become more careful and number driven. Profits start trickling in spite of turbulent conditions. But all that's natural. If profits never trickled for a company that fired people for meeting its targets, something is seriously wrong. Too wrong to hide for the Fed. So, profits are natural. They are the babies of the free market. Coming to think of that, don't we remember 'the invisible hand'? And yet, America is going back to where it started, in the 20th Century that is. Bl...

Those Books are Going Out of the Window!

How does any of the businesses in this world get to the top? Well, differently of course, but is there anything in common at all? I'm not talking about diligence, customer recognition and all that... we already know that. But how does a business turn diligent, innovative, useful and stuff overnight? Hard work in the company, or an attitude change can only help very little. What really works is the ability of a company to be time relevant, and more importantly intelligent. The business of making a business work is all about intelligent thinking. There's a customer, a customer for my product, and I have to get my money. The question is how. If it really was that simple, business help books wouldn't have sold at all. But they did, and people made a lot of money. But you know what, the authors are going out of business. Here's why! Today it is possible to track, trace and capture your customers in a legal way. That means you can't piss them off. But still sel...

Where are the SAP Users?

IT companies are closing down, and SAP professionals are transitioning into other specializations. Not that SAP has lost its place in the market. You are. Creators of excellent technology are finding selling difficult. While markets continue to remain murky, it is only human advancements that make a difference, help people in their endeavors, and pushes everyone along the natural course of civilization. While many may have envisioned easy access to professional data, no one really perceived how much easier marketing will get in the distant future. Marketers like you and me have access to real information about the heads of companies using SAP and similar technologies. Get their details, because the same companies that needed you earlier may not any more. But others do. And the others are no second choice kind of thing for you. They could even be better than the earlier SAP using companies. Doing business is most importantly about moving on to a point of success after...