Missing critical market information has always been the nightmare of company presidents, technology heads, and visionaries. Once recognized, you will find many people basing their decisions on your insights. Whether you are building technology for IT companies or for banks and other large institutions, their future needs fuel your production line. But have you ever considered going wrong in deciding the future of your business? In times that demand real-time information, you are in severe despair when it comes to extrapolating from fluctuations. However, real future needs depend on many factors besides market parameters. Customer satisfaction is a subjective matter, and so are the trending decisions of your clients. So how to innovate for the long run – Get real-time information of IT users Understand how each company’s figures are behaving Are indications showing regressive, neutral, or positive future behavior?   Thereon, you can be a great thinke...

A German equipment manufacturing company called PVA TePla has become slightly sluggish on the charts, but probably it was inevitable. With at least three takeovers in the last decade, it might have put itself under heavy burdens. That's no hard work guessing when you know the obvious difficulties that pushed the company towards restructuring about three years after two quick takeovers. When you come to think of changes companies make, it is only like changing your shoes when you are growing. Frankly, I just chanced upon them from a market report list. Although well managed, PVA TePla might have problems surviving the coming squeeze, especially for European manufacturing players. Fact remains that whether you move to Wettenberg or acquire more companies, you need a simple way of thinking - the bigger my company gets, the easier it should be feeding itself. But how does that happen? Does that actually happen? Are businesses organic? Well, being a lone cell is different, ...

Who knows best about the applications, gadgets, and systems you build? You, right? But there are many things you just can’t tell. Secret methods, fresh innovations, and then there are things you just don’t know how to present to your prospective buyers. And so you use the content skills available outside or in house. But are you sending good content in an intelligent way? Good content may prove to have no value at all, especially if someone messes up in the sending process. Here’s what goes into ensuring deliverability and good click-through rates. (Conversions only depend on the conversations you create) – Subject lines matter Recipient lists matter Improvement in data (list) maintenance is vital Bulk is out, targeted is in Our approach to using IT marketing data is similar, better actually. And you will surely be tempted once you are through with a free trial!

Did you know you can actually be in the mind of your audience? Face it, there’s no way you can expect someone to even weigh your advocacy for a certain product when they already think they have what they need. If you remember, they always come back to you saying, “Why do you guys try to advise us so much when we already are fine with what we have?” And you often get back with a scare-the-shit-out-of-them strategy, which is also not working that well anymore. Marketing intelligently is a long-term process. Yes, quick turnarounds do happen, but only for the highly observant marketer. Sharp minds matter. Let’s look at how a successful, long-term, impromptu performance works for a marketer. Here’s how you can start with that – First, be friends with your prospect. Trade never happens between enemies. It is about earning someone’s trust. Hear their problems. Think over, not for too long – the prospect might feel you have nothing to offer for real. Get back to your of...

You know about many developments in the data world. Being an IT sector boss, that’s how you become aware and useful to your organization. However, most often, you get to hear only about the latest, the progresses, and the magic developments. Do you get to know about difficulties that every technology brings? Well, we do hate to talk about that. We have come across many problems working with IT products and using similar services. They sometimes get solved by customer support. Similarly, we have seen our competitors sell data tracking and marketing technology in various ways. Most of them end up dissatisfying customers like you because you are unaware about what’s best avoided. How our marketing technology stands out – Real-time verification/soliciting/pitching Regular spell-check and validation Requirement-based dispatch of contacts No reuse Marketing data sellers are usually complacent when it comes to these factors. You need information about ...