Hurrying under pressure is a common business mistake. Even the top level does it without anybody above. What's the pressure all about? Markets are evidently a source of pressure - to perform, outperform, and come up with a solution for the masses before anyone else does. Even if you are not catering to large markets, small markets may have a make or break situation for you. Mindless estimations, faults under pressure, and careless decisions can ruin your company. Most of these decisions are based on inaccurate facts, which may be so deeply rooted in your plan, that there is hardly any way of telling. Market information can be faulty very easily. Although at the macro level mistakes are easy to catch, the premise of such information is often at the micro level. Information collected from consumers can be old, irrelevant, and misleading. So here's what: if you had the correct market data, the chances of building up towards a comprehensive report about a market segment ...