Being in competition, in a realistic way that is, doesn't happen from day one. Getting there is all about being the better of the start ups, a leader among the promising, or essentially becoming a shaper of things! If you are wondering why the wonderful technology of Big Data is not really helping you, you may be really lacking somewhere. Mediocrity never helps, especially if you have nothing new to offer. Yes, even "new" can be mediocre. Therefore, it is always about being good. But it is also about doing good. Good for people whom you think you will be catering to. Make the life of a software professional easier, think about how to reduce the errors he makes every day, think how his boss would feel more secure. Or say how medicines can reach the needy faster, how research can reach the labs without surreptitious influencing, so on and so forth. And we've been telling you data can solve all your problems. It can't if you have nothing worth selling. But if ...

Converting people who show interest in your technology is a difficult task for anyone who is not updated with the latest selling strategies. Precarious marketers usually fail. And why not, what makes them precarious is the obvious fact that old marketing strategies are something every layman knows.  The latest marketing or selling strategies are dependent on nothing. Well, they are, on things like mass behavior and other observations, but the real deal is to get past them as they become old and irrelevant in weeks, or even days. Sometimes marketers lose the value of their findings within hours! While strategizing to sell, the first thing you want is to avoid appearing predictable, strategic, or even business minded. In person and in ads. And we know that's easier said than done. A more direct approach often helps.  Check out this to know a little more...