Marketers are becoming aware of the importance of timeliness. It is everything, and it will always be. Finding what is the email or phone number of your friend at the moment, is quite easy. It's a little more difficult when it is 100 invitees. So imagine how it gets when we have to collate the correct information of 32 million people. And it's not just multi-channel contacts, but actually inviting them to our database. If they don't wanna give out, they don't. And it's about millions of people from certain industries, and hundreds of thousands from others. There are various ways to do this. However, to stay in business, you've gotta do it legally. We have about 400 calls being made from our floors - by each person - in a team of 150. That's 60,000 calls a day, 12,000,000 calls a month - AT LEAST! These are the invitation calls, and there's no wine, feast, or even an occasion. So why do they care? Technology sellers in every industrial city of ...

Pristine messaging is all about knowing, preparing the report, and sharing at the right places. However, that's really not enough. Preparing the message is not just about knowing, but investigating, as well as getting your company's brand out there. Subtly. So here's what a good technology PR should have - Reach to the right social media channels (that's obvious!) An investigative approach Elements that spark conversation Knowledge about competitive technologies Understanding of the industry's delivery requirements Particular advantages each feature provides in yout technology (these can be examples) Exposure of the visionary approach in your company Long-term strategies that spell leadership All these elements are great for branding of a serious business. And once your press releases can capture them, you will be able to generate respect and trust for your brand. Coming to PRs for specific events, you can rely on information provided or made avail...