Pristine messaging is all about knowing, preparing the report, and sharing at the right places. However, that's really not enough. Preparing the message is not just about knowing, but investigating, as well as getting your company's brand out there. Subtly. So here's what a good technology PR should have - Reach to the right social media channels (that's obvious!) An investigative approach Elements that spark conversation Knowledge about competitive technologies Understanding of the industry's delivery requirements Particular advantages each feature provides in yout technology (these can be examples) Exposure of the visionary approach in your company Long-term strategies that spell leadership All these elements are great for branding of a serious business. And once your press releases can capture them, you will be able to generate respect and trust for your brand. Coming to PRs for specific events, you can rely on information provided or made avail...