Improvement of your business is hard to come by in times like these. Unless you have a major funding source, a sizeable investment, or an already well-established fast selling brand, making a satisfactory ROI is always difficult. It has always been that way. However, just like the internet gave SMEs an impetus, a new technology, based around the internet, is making life better for many. But you may think that big data is a normally morally contentious. That is one of the major confusions creating a great deal of hindrance to the progress of big data usage. But if you have been a fan of direct marketing, direct approaching, and transparent prospecting, big data can only do good to help you. So let's see where the once all-American small business idea is going wrong by avoiding big data... Firstly, it's people who do bad things - not technology Secondly, you need to be compliant with multiple privacy laws just to stay in business Thirdly, using big data in a sly way n...