Wednesday, October 30, 2013

What 3D Printers mean for US Healthcare

When technology like the 3D medicine printer's around, there is no way you can grab ruthless competition by its horns.

What does this mean for the US healthcare industry, and related businesses worldwide?

Taking the 30-year old 3D printing concept to the masses is becoming easier today, but does it scare pharmacies and labs? It's again one of those situations that call for changes to adapt with evolving markets.

We know well that business data can become obsolete in months, but when revolutionizing technology like this is around, changes can happen overnight!

The lucrative business channels you have been using, can change in terms of popularity in a matter of days, not even weeks.

And that's what's being talked about in the corridors of labs, research facilities, and medical schools.

Doing business in an environment, where the end customer is capable of making almost 100% of what he or she needs, requires fundamental changes. Whether it is pricing, cartel-related bottlenecks, or governments having hang ups with 3D medicine printers, the fact remains it will push manufacturers of medical supplies for an even greater innovation or strategy.

For truly updated information on US healthcare professionals and sourcing specialists, try using updated marketing healthcare databases on a regular basis.

That database will ensure three things -

  1. Finding what's best supply chain for you right now
  2. Who are the best prospects in the near future
  3. Solid maintenance of the data supplied in real-time

We deal in marketing databases, but manage them through proprietary tools. While big data and US marketing data businesses are still striving to impress, our pioneering work in the field helps us come up with the best results. Our data may not be 100% true, but getting to 85% accuracy is a groundbreaking feat we are proud of.

Monday, October 28, 2013

False Information - your fault?

Hurrying under pressure is a common business mistake. Even the top level does it without anybody above.

What's the pressure all about?

Markets are evidently a source of pressure - to perform, outperform, and come up with a solution for the masses before anyone else does. Even if you are not catering to large markets, small markets may have a make or break situation for you.

Mindless estimations, faults under pressure, and careless decisions can ruin your company. Most of these decisions are based on inaccurate facts, which may be so deeply rooted in your plan, that there is hardly any way of telling.

Market information can be faulty very easily. Although at the macro level mistakes are easy to catch, the premise of such information is often at the micro level. Information collected from consumers can be old, irrelevant, and misleading.

So here's what: if you had the correct market data, the chances of building up towards a comprehensive report about a market segment won't be impossible. If you trust your own market reports because you have the expertise and do not want to rely on any other source, you need to get the basics right.

The basics of any information of report is granular data. Unless you have a strictly administered consumer database, it is impossible to tell preferences, percentages, hot-selling items, etc.

So here's what you have to do. Whether you are in the healthcare business or make technologies to support organizations, know about them who use your supplies, and how they do it. What's their behavior pattern, and are they adequately satisfied?

The answers to these questions are with us, available in segmented formats, creating opportunities for those who use them. 

Wednesday, October 23, 2013

Barry Schwartz - a Seller? Or a Buyer?

The paradox of choice:

It is evident from some advanced studies in economics and population behavior, that choice and freedom have a correlation, but sometimes it can be a skewed one. For example, referring to my earlier post on choice and narrowing down on items, a difficult argument is imminent.

Here's the catch -

What Barry Schwartz has to say, is a matter of significance if you are selling anything. And as a buyer, you can really find his wisdom a savior.

Can choice ever be too much? Well, it depends on you if you are buying. However, for the seller, it is about having the greatest variety, but is that wise?

I am an intelligent buyer - because I DON'T GET FLUMMOXED BY CHOICE (I KNOW WHAT I WANT).

So, when I walk in to a jeans store, I may look for a classic fit, and be showered with a gamut of choices; but if they don't have what I want, I simply walk out. A stubborn customer? Debatable.

The seller's problem:

Every seller feels secure by stocking a great variety of goods. Why? Because popular belief is that will spark interest in almost everybody passing by or walking in. May be true. But does that let ME get what I want. Because my choice of goods could be rather unique, specific, and only for a certain purpose, or even simple, I may have a completely different outlook on the store. But here's what - I am desperately looking for something, and I have the cash.

I'm not sure of the differences between most buyers and buyers like me. However, I do know that there's nobody sane on this planet, who would spend on something, and then regret it, although the goods can be exchanged, just like in a retail store. The matter of choice is what continues to remain vital.

The matter of choice:

People who know what they want will get what they want. And if you don't have it, bad luck. If you are able to cross sell, up sell, or do any of the other things to lure somebody into a deal, it works only as long as a more caring seller is not competing with you.

A word on caring:

Caring is all about personalizing. But for whom? Customers of course. But how can you know about them in such granularity?

Well, my argument, I'm afraid is going to end up at Square One! Contact us for specific customer information. It's legal.

Thursday, October 17, 2013

Let's Get this Straight - Big Data is not really a revolution

Hello friends,
It's been a while we've really communicated. However, let's get this straight.

Knowing about your customer's up close is not really a bad thing. Especially when they are okay to reveal.

Decency in business means two things - 

  • Making honest and transparent deals
  • Being compliant with the set expectations

Privacy is not so much of a priority unless someone has really asked for it. That's all. 

Being decent citizens, it is hard to embrace this at the drop of a hat. However, it is really the way it is. Ever since you were born, every successful business in your neighborhood had a quiet interest about you.

And now, you, your family, and your neighbors, no matter where you are, are a subject of interest to businesses that will prosper in the coming years.

It's up to you - whether you block your information from going their way, or remain selectively lenient.
By being selectively lenient, you could be helping them serve you better.

But information on Selectively Lenient People are what we have. People that you could sell to.

Some of our IT industry lists are:

  • CRM Users List
  • ERP Users List
  • IT Consultants List
  • IT Decision Makers List
  • Software Users List
  • SAP Users List
  • JD Edwards Users List and more…

We also deal in healthcare industry multi-channel contact information.

Let me know anything you wish with your message in the right-side box.

Yours truly,

Monday, October 14, 2013

Prying v/s Constructive Investigation

Big Data is grand. It is big enough to cause an overwhelming feeling the moment you begin to understand its scope. Even moral discussions around it find validation because of its scope to infringe on areas and other factors of daily life.

The question consumers are beginning to ask is - what the heck is the point in trusting someone who knows how to pry, and does it for their own benefit?

Prying v/s Constructive Investigation

Here's what: When a consumer walks into a digitally-run store today, which is virtually everywhere, he or she is aware about the outline of information they are giving away for convenient trading.

Now, you cannot deny that you simply give away your bank account number, details of items purchased, your name, perhaps even how many family members you have. If this seems to be scaring you, I am sorry you are eons away from the now.

What big data also does is support the "true caller" facility. Is that dangerous? Well, that's what any technology is potentially.

As powerful as it gets, like any other technology, big data is a potential gold mine, especially for people dependent on... 

  • Efficient networking
  • Sales targets
  • Market analysis
  • Market segmentation
  • Opening new markets
  • ... and a lot more!

Essentially, as a part of any organization, or in any job role, a healthy dose of networking is very advisable. That implies every worker today needs to get the view of the other side - is my product working? Is my client satisfied? Can I get more clients going the way I am? All these are important questions, and coming from diligent professionals. It would only be fair to argue that big data is an important utility system! Especially when everyone can get it...

Tuesday, October 8, 2013

Time to show some Expertise!

As a marketer, you can never offer too many choices... Watch this video and continue reading.

The idea of you getting confused about the choices at an apparel store is kind of obvious. So imagine someone who is given a choice between MPO/SEO/Prospecting/Lead Generation/Demand Generation/etc. And the bloke is a techie!

The best thing for a buyer is to know what is the best choice first, and advices are not always vices! Especially if you have a good reputation in the market.

So here's the advice of the week - STOP giving your customers a gamut of choices, and show some EXPERTISE in strategizing!

Thursday, October 3, 2013

Your Homework - First Gain the Trust

How far can you get with digital marketing if your brand is all messed up - unrecognized, unevenly branded, lacks concept, and ABOVE ALL, lacks the trust of the masses...

One has to understand that a technology or healthcare brand cannot survive with the brand having gained enough credibility. As a result, there have been a large number of trust building campaigns coming from the tycoons if you remember ads in the late 1990s and the last decade. They were frequently seen flying around in magazines, and that's what adds to the share value. That's an immense advantage for companies banking on public investment to build, test and sell advanced technology-driven solutions.

The crux of any marketing failure lies in brandishing a brand that has gained very little or no trust as yet.

You may spend thousands of dollars on a single advertising collateral, but nobody really gives a damn whether or not you have some swanky solution... unless it can be blindly trusted.

So here's your homework today -

  1. Find out whose trust you mainly need to gain
  2. Figure out a way to find out a maximum number of them
  3. Do a research on their fears, apprehensions and understanding of the market
  4. Create a campaign after you have some sure answers

There you are! Fantastically poised in gaining the trust of  your consumers, the confidence of your distributors, and the admiration of your employees... by just following a copybook method!!!