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Prying v/s Constructive Investigation

Big Data is grand. It is big enough to cause an overwhelming feeling the moment you begin to understand its scope. Even moral discussions around it find validation because of its scope to infringe on areas and other factors of daily life.

The question consumers are beginning to ask is - what the heck is the point in trusting someone who knows how to pry, and does it for their own benefit?

Prying v/s Constructive Investigation

Here's what: When a consumer walks into a digitally-run store today, which is virtually everywhere, he or she is aware about the outline of information they are giving away for convenient trading.

Now, you cannot deny that you simply give away your bank account number, details of items purchased, your name, perhaps even how many family members you have. If this seems to be scaring you, I am sorry you are eons away from the now.

What big data also does is support the "true caller" facility. Is that dangerous? Well, that's what any technology is potentially.

As powerful as it gets, like any other technology, big data is a potential gold mine, especially for people dependent on... 

  • Efficient networking
  • Sales targets
  • Market analysis
  • Market segmentation
  • Opening new markets
  • ... and a lot more!

Essentially, as a part of any organization, or in any job role, a healthy dose of networking is very advisable. That implies every worker today needs to get the view of the other side - is my product working? Is my client satisfied? Can I get more clients going the way I am? All these are important questions, and coming from diligent professionals. It would only be fair to argue that big data is an important utility system! Especially when everyone can get it...


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