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Your Homework - First Gain the Trust

How far can you get with digital marketing if your brand is all messed up - unrecognized, unevenly branded, lacks concept, and ABOVE ALL, lacks the trust of the masses...

One has to understand that a technology or healthcare brand cannot survive with the brand having gained enough credibility. As a result, there have been a large number of trust building campaigns coming from the tycoons if you remember ads in the late 1990s and the last decade. They were frequently seen flying around in magazines, and that's what adds to the share value. That's an immense advantage for companies banking on public investment to build, test and sell advanced technology-driven solutions.

The crux of any marketing failure lies in brandishing a brand that has gained very little or no trust as yet.

You may spend thousands of dollars on a single advertising collateral, but nobody really gives a damn whether or not you have some swanky solution... unless it can be blindly trusted.

So here's your homework today -

  1. Find out whose trust you mainly need to gain
  2. Figure out a way to find out a maximum number of them
  3. Do a research on their fears, apprehensions and understanding of the market
  4. Create a campaign after you have some sure answers

There you are! Fantastically poised in gaining the trust of  your consumers, the confidence of your distributors, and the admiration of your employees... by just following a copybook method!!!


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