When technology like the 3D medicine printer's around, there is no way you can grab ruthless competition by its horns. What does this mean for the US healthcare industry, and related businesses worldwide? Taking the 30-year old 3D printing concept to the masses is becoming easier today, but does it scare pharmacies and labs? It's again one of those situations that call for changes to adapt with evolving markets. We know well that business data can become obsolete in months, but when revolutionizing technology like this is around, changes can happen overnight! The lucrative business channels you have been using, can change in terms of popularity in a matter of days, not even weeks. And that's what's being talked about in the corridors of labs, research facilities, and medical schools. Doing business in an environment, where the end customer is capable of making almost 100% of what he or she needs, requires fundamental changes. Whether it is pricing, carte...

How far can you get with digital marketing if your brand is all messed up - unrecognized, unevenly branded, lacks concept, and ABOVE ALL, lacks the trust of the masses... One has to understand that a technology or healthcare brand cannot survive with the brand having gained enough credibility. As a result, there have been a large number of trust building campaigns coming from the tycoons if you remember ads in the late 1990s and the last decade. They were frequently seen flying around in magazines, and that's what adds to the share value. That's an immense advantage for companies banking on public investment to build, test and sell advanced technology-driven solutions. The crux of any marketing failure lies in brandishing a brand that has gained very little or no trust as yet. You may spend thousands of dollars on a single advertising collateral, but nobody really gives a damn whether or not you have some swanky solution... unless it can be blindly trusted. So here...