Friday, December 27, 2013

Hospitality Marketers and their Data

Coming to realize the concerns of a B2C marketer, data companies like us realize the complexity of tracking targets. Favorite cuisines, ambiance preferences, locations, and work and travel behavior... wooh! that's a lot of information when it is not a business concern, and individuals only.

However, we are talking about something a little more penetrative, realizing that it could be controversial at the same time. Do you remember restaurants requesting your information at the end of a meal, and you just end up leaving your office name or address at the bottom of the review.

That leaves the scope for a hospitality or restaurant marketer to find out information about your colleagues - at least the ones who share a similar taste in food. We embarked upon some brainstorming last week to figure out if the complexity could be lowered at some level in the process of data-driven marketing in the B2C sphere.

While collecting information from prospects and customers, restaurant and hospitality marketers fumble, miss out on many chances, and end up investing too much time and effort for very little in return. Yes, one might get lucky to strike a meal deal with a corporate house, but that itself could get a restaurant fettered with contractual statutes.

The game is about targeting correctly. And that requires a subtle approach.

At Procure Data, we have been contemplating how to change the game for the B2C segment around hospitality, retail, etc. Information collected about a person's taste in food is not the only factor that can help you. It's more about catching the information correctly, transporting it to the right people, and ensuring that the use of that information is perceptive.

For that, we dig into coupon registrations, lifestyle subscriptions, spa memberships, and virtually everything related to a person's leisure fantasies...

To know more, just leave your details in our box on your right!

Thursday, December 19, 2013

How Bad is your Privacy? Can you keep a secret?

Let's get something straight.

When you hear talks on big data, they generally send a shiver up your spine, making you feel like a "2-bit" piece of data, which can be used or misused, and converted into millions of dollars, but not by you, only someone else!

And it is true.

But this is where most of us go wrong...

The information that you think is available on you is vast, and the ways of tracking are getting easier. No escape, right? Not exactly.

What enables marketers to find loads of information they need, is technology. The zillions of bytes that are helping devices track people and their interests, are in no way possible to be handled by humans - that is why big data technology has been around.

The onus of handling big data is on technology - cloud applications, etc., and the only information found about you is...
What you have supplied into the cyber space (knowingly or unknowingly)
What the marketer wants to find out, may not be necessarily about you, but on someone like you (and that's never 100% accurate)

So when a face-recognition technology correlates the target to the information in the cyber mirror, it is only as specific as the marketer wants.

What does this mean - 2 things:
1. Anyone can find anything about you, but most of that is of very little interest
2. And if you want to keep a secret, don't use your real photo, with your real name, especially on a web page where you have already divulged your secret.

So learn to keep a secret, and you're on easy turf. As far as guarding the fact that you - who works in X company, lives in Y address, it's impossible. What anyone outside your "circle" knows, everyone knows. But it's not that bad.

And what's better - you can tailor false information about yourself, especially when you are being driven to annoyance!

Tuesday, December 17, 2013

Why be Careful with your Data Staff?

Protocols are there to ensure ideal implementation of tasks, especially when the devices or technologies at play are potentially dangerous.

However, complete adherence to protocol can raise many practical issues. For example, in the big data business, there are numerous instances of anti-protocol behavior, without which the quality of the deliverable may be affected.

Here are the glitches often overlooked:

  • Filtration of meta-data 
  • Collection of incomplete (or partly solicited) information in tele-verification
  • The ambiguity of permission pertaining to social media 

While these are some of the problems that force protocol-oriented members contributing to bad data quality, you may be overlooking how far some of your staff might be stretching the boundaries.

More on the tricks of the trade in the next post.

Thursday, December 12, 2013

Before you Buy or Sell something

When you want to know if your product or service is really creating happiness... or your business plan is worthy of creating it, you could be 'just as messed up as anybody else is!'

Monday, December 9, 2013

Solving the Bane of Procuring Meta Data

In spite of all the enthusiasm big data brings, what is overlooked is something that lies at the very stage of procurement.

The world is yet to see a technology that can dissect what we call the data tsunami, leaving enough space for ambiguity when large chunks of data are scored on their usefulness for a particular procurer.

The majority of big data analysis for commercial support happens at a much later stage. What Meta Data provides you, or even technology, can be highly erroneous. Without confirmation about every detail, scanning or filtering is only a matter chance when it comes to getting it right.

However, cloud computing scientists are on the verge of discovering excellent programs, which can hopefully guide upgraded data-capture apps towards correct information at a relatively early stage (procurement).

So here's what you can expect by the end of this decade (2020):

  • At least 30% more data accuracy (world average)
  • Worldwide customer information in a click (app-driven)
  • And coupled with face-recognition software, big data is already making investigative marketing a cakewalk!

So there's more hope than you think, my friend!

Till next time,

Wednesday, December 4, 2013

Big Data Business for the American Separatist

Sure you are against the Fed, big government spending, and keep diving into the all-important Orwellian predictions.

However, here's the way I look at it brethren...

While governments will be using big data to pry on you, you've got to find a way out to show the world how this new marvel of technology can benefit small businesses, the public, and the economy in general. Let's face it, every advancement in technology has held something good for the masses. While governments are banning the internet today, it is only because it has created way more freedom than was predicted. And people like us are fighting for every inch of the cyber space under siege.

And remember, if big data is so monstrous, there has to be a way to tame it.

Here's all the things big data does, and you may have overlooked:

Tells a startup business where, when, and how to find customers
Lets a small business retain customers for years
Lets entrepreneurs find who their peers can be
And most importantly, the technology allows you to operate it ethically, and encourage others to do the same

Cloud technology has brought us social networking, unlimited storage space, and with it, unlimited scope of government surveillance. Does it also mean that Cloud has brought us the scope for unlimited lines of code that spell "private security"? Why not?

It all comes back to trusting your community, upholding Libertarian values, and knowing exactly what your ethical limit is - especially when it comes to dealing with other people's information through people you have employed.

Soliciting is a great way to start. We made this progress by introducing double-verification steps in our data collection process. As a result, we've hardly had any trouble - be it the government or private citizens.

Among the internet laws in the United States, some stem from the Constitution. Soliciting is necessary, and without that our lives could turn into hell. If you looked carefully, the laws are not so much about protection against getting cheated, as they are about the protection of your privacy online... or rather your time and freedom!

Ethical management of big data is what makes it "big". The irony is this: With around 7 billion in this world, you can only be interested in a few million if you have a product to sell, and even fewer if you are a startup. What makes big data big is the scope of finding the few million, who actually desire what you can offer! And they have no problem with that as long as you are not fiddling about a plan to infringe upon their private lives.

Treading a thin line, many small business entrepreneurs have accepted big data - not as a necessary vice, but as the ultimate search machine.

Tuesday, December 3, 2013

Why Build a Culture of Trust in your Company?

Thinking about gaining trust, or trusting your employees of that matter, one always starts grappling for conditions and risks... perhaps a way to make your wisdom a little more telling!

Now here's what - there are two ways you can go about solving problems while working in an organization. The first of them is to take it upward from the lower levels, through the management, which is supposed to have a clear understanding of the culture and the various standards, up to the top level, that is supposed to push down a solution that needs to be executed, right down at the lower levels.

Evidently, there are chances of losing context across the ladder!

However, the second way of solving the problem is harder to articulate. It comes with an element of building a culture of trust.

Discovering the obvious possibility of mismanagement, delinquency, or even theft is a no-brainer, really!

A more delicate way of taking this seriously is realizing what a self-trusting family of workers, oriented towards a common purpose can achieve.

Recent business history has revealed, time and again, when employees get more freedom, the overall output is more profitable. And that's not just by chance. Here's how it works. Whenever the top level is okay with ample freedom for workers, they surely trust them. Sure, there are certain specifications as to what has to be done, or what the end goal is. Once you have recruited someone for their skills, it is only stupid to have overlooked criminal tendencies or the lack of willingness to put in 100%.

When employees are encouraged to prove their mettle, they will. And you can trust me on that!

More about business, trust, and innovation in the next post! 

Tuesday, November 26, 2013

The Mob Mentality and Marketing

One of the major failures in marketing or any other enterprise is the lack of a differentiating factor. And the problem is that differentiators are not really easy to get. Even if you have them, you may not be able to identify them soon enough.

Here's why...

Whenever most people undertake an enterprise, they do so looking at the success probability. And gauging that requires you to look at all that's been happening around your market... or does it?

Is it the lack of knowledge that helps innovation, or is it a great observation of the competition around that does you good?

While that has no easy answer, what's to be done could be rather simple, too simple to comprehend in fact.

Here are a few things common to successful ventures...

  • Some of them came up with an idea completely out of the blue
  • Some others had a keen enough interest on the markets to one day realize where exactly they could fit
  • Some, already established businesses in the middle of a spiraling fall, made comebacks by offering something when the time was right
  • And there are those who offered something that was never perceived practical, but proved to be in a big way

You could fit anywhere, but it's hard to tell when. Because, if that were possible, predictability wouldn't be the same ever again!

This blog post is not a guide on how you can make it. The bigger message is that you cannot afford to think like others. And that's the most difficult thing to do when you study the markets too closely.

Context matters!

Wednesday, October 30, 2013

What 3D Printers mean for US Healthcare

When technology like the 3D medicine printer's around, there is no way you can grab ruthless competition by its horns.

What does this mean for the US healthcare industry, and related businesses worldwide?

Taking the 30-year old 3D printing concept to the masses is becoming easier today, but does it scare pharmacies and labs? It's again one of those situations that call for changes to adapt with evolving markets.

We know well that business data can become obsolete in months, but when revolutionizing technology like this is around, changes can happen overnight!

The lucrative business channels you have been using, can change in terms of popularity in a matter of days, not even weeks.

And that's what's being talked about in the corridors of labs, research facilities, and medical schools.

Doing business in an environment, where the end customer is capable of making almost 100% of what he or she needs, requires fundamental changes. Whether it is pricing, cartel-related bottlenecks, or governments having hang ups with 3D medicine printers, the fact remains it will push manufacturers of medical supplies for an even greater innovation or strategy.

For truly updated information on US healthcare professionals and sourcing specialists, try using updated marketing healthcare databases on a regular basis.

That database will ensure three things -

  1. Finding what's best supply chain for you right now
  2. Who are the best prospects in the near future
  3. Solid maintenance of the data supplied in real-time

We deal in marketing databases, but manage them through proprietary tools. While big data and US marketing data businesses are still striving to impress, our pioneering work in the field helps us come up with the best results. Our data may not be 100% true, but getting to 85% accuracy is a groundbreaking feat we are proud of.

Monday, October 28, 2013

False Information - your fault?

Hurrying under pressure is a common business mistake. Even the top level does it without anybody above.

What's the pressure all about?

Markets are evidently a source of pressure - to perform, outperform, and come up with a solution for the masses before anyone else does. Even if you are not catering to large markets, small markets may have a make or break situation for you.

Mindless estimations, faults under pressure, and careless decisions can ruin your company. Most of these decisions are based on inaccurate facts, which may be so deeply rooted in your plan, that there is hardly any way of telling.

Market information can be faulty very easily. Although at the macro level mistakes are easy to catch, the premise of such information is often at the micro level. Information collected from consumers can be old, irrelevant, and misleading.

So here's what: if you had the correct market data, the chances of building up towards a comprehensive report about a market segment won't be impossible. If you trust your own market reports because you have the expertise and do not want to rely on any other source, you need to get the basics right.

The basics of any information of report is granular data. Unless you have a strictly administered consumer database, it is impossible to tell preferences, percentages, hot-selling items, etc.

So here's what you have to do. Whether you are in the healthcare business or make technologies to support organizations, know about them who use your supplies, and how they do it. What's their behavior pattern, and are they adequately satisfied?

The answers to these questions are with us, available in segmented formats, creating opportunities for those who use them. 

Wednesday, October 23, 2013

Barry Schwartz - a Seller? Or a Buyer?

The paradox of choice:

It is evident from some advanced studies in economics and population behavior, that choice and freedom have a correlation, but sometimes it can be a skewed one. For example, referring to my earlier post on choice and narrowing down on items, a difficult argument is imminent.

Here's the catch -

What Barry Schwartz has to say, is a matter of significance if you are selling anything. And as a buyer, you can really find his wisdom a savior.

Can choice ever be too much? Well, it depends on you if you are buying. However, for the seller, it is about having the greatest variety, but is that wise?

I am an intelligent buyer - because I DON'T GET FLUMMOXED BY CHOICE (I KNOW WHAT I WANT).

So, when I walk in to a jeans store, I may look for a classic fit, and be showered with a gamut of choices; but if they don't have what I want, I simply walk out. A stubborn customer? Debatable.

The seller's problem:

Every seller feels secure by stocking a great variety of goods. Why? Because popular belief is that will spark interest in almost everybody passing by or walking in. May be true. But does that let ME get what I want. Because my choice of goods could be rather unique, specific, and only for a certain purpose, or even simple, I may have a completely different outlook on the store. But here's what - I am desperately looking for something, and I have the cash.

I'm not sure of the differences between most buyers and buyers like me. However, I do know that there's nobody sane on this planet, who would spend on something, and then regret it, although the goods can be exchanged, just like in a retail store. The matter of choice is what continues to remain vital.

The matter of choice:

People who know what they want will get what they want. And if you don't have it, bad luck. If you are able to cross sell, up sell, or do any of the other things to lure somebody into a deal, it works only as long as a more caring seller is not competing with you.

A word on caring:

Caring is all about personalizing. But for whom? Customers of course. But how can you know about them in such granularity?

Well, my argument, I'm afraid is going to end up at Square One! Contact us for specific customer information. It's legal.

Thursday, October 17, 2013

Let's Get this Straight - Big Data is not really a revolution

Hello friends,
It's been a while we've really communicated. However, let's get this straight.

Knowing about your customer's up close is not really a bad thing. Especially when they are okay to reveal.

Decency in business means two things - 

  • Making honest and transparent deals
  • Being compliant with the set expectations

Privacy is not so much of a priority unless someone has really asked for it. That's all. 

Being decent citizens, it is hard to embrace this at the drop of a hat. However, it is really the way it is. Ever since you were born, every successful business in your neighborhood had a quiet interest about you.

And now, you, your family, and your neighbors, no matter where you are, are a subject of interest to businesses that will prosper in the coming years.

It's up to you - whether you block your information from going their way, or remain selectively lenient.
By being selectively lenient, you could be helping them serve you better.

But information on Selectively Lenient People are what we have. People that you could sell to.

Some of our IT industry lists are:

  • CRM Users List
  • ERP Users List
  • IT Consultants List
  • IT Decision Makers List
  • Software Users List
  • SAP Users List
  • JD Edwards Users List and more…

We also deal in healthcare industry multi-channel contact information.

Let me know anything you wish with your message in the right-side box.

Yours truly,

Monday, October 14, 2013

Prying v/s Constructive Investigation

Big Data is grand. It is big enough to cause an overwhelming feeling the moment you begin to understand its scope. Even moral discussions around it find validation because of its scope to infringe on areas and other factors of daily life.

The question consumers are beginning to ask is - what the heck is the point in trusting someone who knows how to pry, and does it for their own benefit?

Prying v/s Constructive Investigation

Here's what: When a consumer walks into a digitally-run store today, which is virtually everywhere, he or she is aware about the outline of information they are giving away for convenient trading.

Now, you cannot deny that you simply give away your bank account number, details of items purchased, your name, perhaps even how many family members you have. If this seems to be scaring you, I am sorry you are eons away from the now.

What big data also does is support the "true caller" facility. Is that dangerous? Well, that's what any technology is potentially.

As powerful as it gets, like any other technology, big data is a potential gold mine, especially for people dependent on... 

  • Efficient networking
  • Sales targets
  • Market analysis
  • Market segmentation
  • Opening new markets
  • ... and a lot more!

Essentially, as a part of any organization, or in any job role, a healthy dose of networking is very advisable. That implies every worker today needs to get the view of the other side - is my product working? Is my client satisfied? Can I get more clients going the way I am? All these are important questions, and coming from diligent professionals. It would only be fair to argue that big data is an important utility system! Especially when everyone can get it...

Tuesday, October 8, 2013

Time to show some Expertise!

As a marketer, you can never offer too many choices... Watch this video and continue reading.

The idea of you getting confused about the choices at an apparel store is kind of obvious. So imagine someone who is given a choice between MPO/SEO/Prospecting/Lead Generation/Demand Generation/etc. And the bloke is a techie!

The best thing for a buyer is to know what is the best choice first, and advices are not always vices! Especially if you have a good reputation in the market.

So here's the advice of the week - STOP giving your customers a gamut of choices, and show some EXPERTISE in strategizing!

Thursday, October 3, 2013

Your Homework - First Gain the Trust

How far can you get with digital marketing if your brand is all messed up - unrecognized, unevenly branded, lacks concept, and ABOVE ALL, lacks the trust of the masses...

One has to understand that a technology or healthcare brand cannot survive with the brand having gained enough credibility. As a result, there have been a large number of trust building campaigns coming from the tycoons if you remember ads in the late 1990s and the last decade. They were frequently seen flying around in magazines, and that's what adds to the share value. That's an immense advantage for companies banking on public investment to build, test and sell advanced technology-driven solutions.

The crux of any marketing failure lies in brandishing a brand that has gained very little or no trust as yet.

You may spend thousands of dollars on a single advertising collateral, but nobody really gives a damn whether or not you have some swanky solution... unless it can be blindly trusted.

So here's your homework today -

  1. Find out whose trust you mainly need to gain
  2. Figure out a way to find out a maximum number of them
  3. Do a research on their fears, apprehensions and understanding of the market
  4. Create a campaign after you have some sure answers

There you are! Fantastically poised in gaining the trust of  your consumers, the confidence of your distributors, and the admiration of your employees... by just following a copybook method!!!

Monday, September 30, 2013

thought You were creative?

The magic of genius... the spark of an original thought... did you think you or someone has it in them? Are you hiring people based on how creative they are? Or do you care to check something beyond? 

Friday, September 27, 2013

The Moral Confusion around Big Data

Improvement of your business is hard to come by in times like these. Unless you have a major funding source, a sizeable investment, or an already well-established fast selling brand, making a satisfactory ROI is always difficult.

It has always been that way.

However, just like the internet gave SMEs an impetus, a new technology, based around the internet, is making life better for many. But you may think that big data is a normally morally contentious. That is one of the major confusions creating a great deal of hindrance to the progress of big data usage. But if you have been a fan of direct marketing, direct approaching, and transparent prospecting, big data can only do good to help you.

So let's see where the once all-American small business idea is going wrong by avoiding big data...

  • Firstly, it's people who do bad things - not technology
  • Secondly, you need to be compliant with multiple privacy laws just to stay in business
  • Thirdly, using big data in a sly way never works for business (might for the Guv, though)!

And besides, big data can be a real push for small businesses struggling to find loyal customers. And that's what they need the most.

While the Orwellian world is already here, it's up to you to mold how the new technology will benefit individuals, families, and enterprises. Big Brother is the only bad character born out of it, isn't it? Private people, using solicited data, for the benefit of other private people and organizations is always worth cherishing.

So here's what's in store for the focused American businessman, Orwellian or Libertarian!

  • A facility to approach real buyers directly
  • Independent sources of contacts that sell white label data sets
  • All-in-one technology access for conducting multi-channel marketing campaigns
(all to surefire targets)

Remember, spying is one thing, and knowledge-building for succeeding in business is another!

Thursday, September 26, 2013

How we get to 32 Million People at One Shot!... OKAY... Few Shots:

Millions of people from certain industries 

and hundreds of thousands from others


Finding what is the email or phone number of your perpetually

 migrating friend is quite easy. 

It's a little more difficult when it is 100 invitees!

We're talking about 32 million people.

Data and the Now - for Technology Sellers

Marketers are becoming aware of the importance of timeliness. It is everything, and it will always be.

Finding what is the email or phone number of your friend at the moment, is quite easy. It's a little more difficult when it is 100 invitees. So imagine how it gets when we have to collate the correct information of 32 million people.

And it's not just multi-channel contacts, but actually inviting them to our database. If they don't wanna give out, they don't. And it's about millions of people from certain industries, and hundreds of thousands from others.

There are various ways to do this. However, to stay in business, you've gotta do it legally. We have about 400 calls being made from our floors - by each person - in a team of 150. That's 60,000 calls a day, 12,000,000 calls a month - AT LEAST! These are the invitation calls, and there's no wine, feast, or even an occasion.

So why do they care?

Technology sellers in every industrial city of the world want to find our invitees wherever they can. Because that will bring technology sellers the money they need. But why should the buyer of some odd technology give out their details to us for you? Do they really hope to be found by you? No.

They expect you to be a few miles from their doorsteps. Whether it is for signing a software contract at a coffee shop, or a live demo at your home. And we are giving you their details, because we know what they are looking for - we've asked them, and verified the fact that they will invest in the technology you sell.

There are many problems with this collection as you would believe. The most dangerous part is doubting whether the names and contacts you collect are true and solicited. There can be no doubt, and there can be no mistake - no spelling errors, missing ZIP codes, etc.

That's why NOW is important. It doesn't really matter whether you have 30 contacts or 32 million. They have to be working. And we're talking contacts of people who really want to buy from you. That's why big data often fails in the real world. It requires excellence!


Wednesday, September 25, 2013

Facts are Bigger than Data - Thanks for that "Idealistic" Thought!

Indian SAP professional Nandita Lohit has been encouraging honest thinking about big data. This has been one of the most refreshing things for me today.

You can be highly innovative with maintenance techniques in your marketing database system, but here's what you may have missed!

Monday, September 23, 2013

8 PR-ing Weapons for Your Technology

Pristine messaging is all about knowing, preparing the report, and sharing at the right places. However, that's really not enough. Preparing the message is not just about knowing, but investigating, as well as getting your company's brand out there. Subtly.

So here's what a good technology PR should have -

  1. Reach to the right social media channels (that's obvious!)
  2. An investigative approach
  3. Elements that spark conversation
  4. Knowledge about competitive technologies
  5. Understanding of the industry's delivery requirements
  6. Particular advantages each feature provides in yout technology (these can be examples)
  7. Exposure of the visionary approach in your company
  8. Long-term strategies that spell leadership

All these elements are great for branding of a serious business. And once your press releases can capture them, you will be able to generate respect and trust for your brand.

Coming to PRs for specific events, you can rely on information provided or made available on the event website. Besides, never forget to make use of the "8 weapons"!

Friday, September 20, 2013

High-Value Traffic v/s SEO

Ever thought of attracting traffic to your website without SEO? Well, even the most unassuming techniques qualify as SEO techniques, but I'm talking about something else. The idea of marketing to get noticed on a search results page is all about that optimization. However, wouldn't you feel a little prouder if people came to your website through word-of-mouth marketing?

Here's what the deal is. In order to generate that word of mouth, you need get a little social savvy. I'm not talking about tweets, updates, or anything interesting for a large number of people. The idea is to have a massive effect on individuals. People who really need your skills are waiting to hear what you can offer.

Getting that word out is where it begins.

One of the ways to get word of mouth out, is to tell really good stories. But what is a good story?

First of all, it should feel heavy with investigations, interviews, research, and most importantly, a long-term understanding of relevant issues.

The idea of marketing your technology otherwise won't work, simply because -

You have app developers, not story tellers
Your technology may be useful, but it's not Star Trek or anything closer!
And even if it is, you already know who's ordered for it

And here's more, you need great stories, but channelized in the right places.

Before you get too confused or distracted, this is what you should be thinking about at times... PR! More on helping traffic the sure way next week!


Thursday, September 19, 2013

The Biggest Fear of a Marketer

The biggest fear of any marketer is:

  1. Not being able to reach the right contacts?
  2. Procuring a crass marketing database?
  3. Or is it simply not reaching the minimum targets (leads/sales/etc)?

It is simply not being able to reach minimum targets their bosses set for them.

It doesn't really matter whether you make it with a marketing database or not. What matters is whether you make it.

But what makes marketing databases important? It is efficiency and ease. You can do more in lesser time. That is only if your database is of top quality. And how do you know that? Well, the only way to know about a database is to test it. Perhaps stress test it!

So what is your homework today?

  1. To get a free sample data set for whatever business purpose you have
  2. To stress test it by contacting the given contacts (for survey only)
  3. And if you care, provide a feedback - on if it made you happy, angry or excited (in either way)

Wednesday, September 18, 2013

Baloney's Back as Profits Look Up!

This post in The Atlantic has it all.

But in case you are a jargon hater like me, you would prefer this after a few seconds of that.

It's baloney all over again!

Times are looking up, and yet there is the same behavior to be seen all around. Companies have started doing well - well, what else do you expect to happen after the phase when everyone was brutally getting shown the door out of the marketplace. People get fired, and the remaining start pulling their socks up. The bosses become more careful and number driven. Profits start trickling in spite of turbulent conditions. But all that's natural. If profits never trickled for a company that fired people for meeting its targets, something is seriously wrong. Too wrong to hide for the Fed. So, profits are natural. They are the babies of the free market.

Coming to think of that, don't we remember 'the invisible hand'?

And yet, America is going back to where it started, in the 20th Century that is. Blind to the actions of the Fed, age-old chart behavior, rising house prices, and easy finance coming back to haunt. Most Americans are behaving overtly hungry even after the worst is over. But there is food! But for how long? How much longer will it take companies like yours to get back to complacency mode? The post-Y2K-fear-turned-breather mode? How much longer will it take for you to give in to easy financing?

We all know a steady rise in prices is a healthy thing. 2% inflation was considered ideal, but things seem to have gotten somehow messed up over the last few decades. It's never been easy to meet value targets. Targets defined in terms of currency cannot be the real measure, especially in our times! And you know it.

The negative employment curve in spite of rising profits indicates Stress. Risk. And Fear.

Not good.

Pulling up is all about asking the question: have my profits enabled me to do more? have they made me more capable of helping my customers? are my profits able to buy more?

If you are answering No to these questions, you ought to be asking for real value creation.

Consult an expert, or find your way to our doorstep (the form's on the right!)

Tuesday, September 10, 2013

Before you Expect Benefits from Big Data

Being in competition, in a realistic way that is, doesn't happen from day one. Getting there is all about being the better of the start ups, a leader among the promising, or essentially becoming a shaper of things!

If you are wondering why the wonderful technology of Big Data is not really helping you, you may be really lacking somewhere. Mediocrity never helps, especially if you have nothing new to offer. Yes, even "new" can be mediocre.

Therefore, it is always about being good. But it is also about doing good. Good for people whom you think you will be catering to. Make the life of a software professional easier, think about how to reduce the errors he makes every day, think how his boss would feel more secure. Or say how medicines can reach the needy faster, how research can reach the labs without surreptitious influencing, so on and so forth.

And we've been telling you data can solve all your problems. It can't if you have nothing worth selling. But if  you do, there's some inspiration you can take from this...

Friday, September 6, 2013

High ROI from Simple Data!

Converting people who show interest in your technology is a difficult task for anyone who is not updated with the latest selling strategies. Precarious marketers usually fail. And why not, what makes them precarious is the obvious fact that old marketing strategies are something every layman knows. 

The latest marketing or selling strategies are dependent on nothing. Well, they are, on things like mass behavior and other observations, but the real deal is to get past them as they become old and irrelevant in weeks, or even days. Sometimes marketers lose the value of their findings within hours!

While strategizing to sell, the first thing you want is to avoid appearing predictable, strategic, or even business minded. In person and in ads. And we know that's easier said than done.

A more direct approach often helps. 

Check out this to know a little more...

Thursday, September 5, 2013

European Buyers for American Sellers?

This video might leave you in a perplexed state, confuse you, or remove all your misconceptions, and let you predict the tottering European market more confidently than ever before.

It is important to allow yourself clearer understanding of how markets are working. That you will have to do especially to find your opportunities. Remember, economies don't recover by themselves. Only successful business attempts contribute to economic health. That is all.

Wednesday, September 4, 2013

Those Books are Going Out of the Window!

How does any of the businesses in this world get to the top? Well, differently of course, but is there anything in common at all? I'm not talking about diligence, customer recognition and all that... we already know that.

But how does a business turn diligent, innovative, useful and stuff overnight?

Hard work in the company, or an attitude change can only help very little. What really works is the ability of a company to be time relevant, and more importantly intelligent. The business of making a business work is all about intelligent thinking. There's a customer, a customer for my product, and I have to get my money. The question is how.

If it really was that simple, business help books wouldn't have sold at all. But they did, and people made a lot of money. But you know what, the authors are going out of business.

Here's why!

Today it is possible to track, trace and capture your customers in a legal way. That means you can't piss them off. But still sell.

Big data technology and the cloud has made it possible for businesses to tell their sales teams whom to contact. Hot leads! So, if you have a product which you would actually feel like using, it's a cakewalk. Isn't it?

Click here to start a conversation about this. We will get back in less than 24 hours.

Tuesday, September 3, 2013

Economies Don't Recover, Unless...

A larger number of market predictions today was quite predictable! The German elections have stolen all the spotlight, and traders are sticking to their TV screens like never before this year.

Fluctuations will always happen. And even if they don't, steady markets can keep you unaware about many things. Good that marketers are on their toes because of tumultuous times.

Starting trade in Europe always made you receive optimistic reactions, no matter which economy you belonged to. Now you may not be able to receive even a tenth of the encouragement you would have a decade back. Or even half a decade back.

However, what's annoying is the fact that most geopolitical experts believe that the western economy will take a long time to get back where it was. I mean... everyone knows that! But it's not entire chunks of the international economy that have to 'get cured' by some miracle or stimulus. It's businessmen like you who have to do something about it. All this talk about stimulus packages and independence in the market is complete crap.

Let's face it. Western markets, some more and some less, have been too dependent on artificial cushions created through inconsistent protection legislation over time. No matter what the crisis, innovations are always a savior. Do something different. Talk about something no one has in the boardroom till date. That's the way to swim through trouble. Waiting for the economy to recover? Forget it, it won't.

May be you had never noticed this little part of the game, but you do know that greater revenues allow you to grow, employ more, and probably become a business hero. But how do you get there?

Here's a story about one German manufacturing company, but you will have to consult experts to see how things will work for you.

For consulting an expert, please leave your details here, or the form on your right.

Friday, August 30, 2013

The Idea of Informing

When you have a good product to sell, customers come automatically. Wrong!

When you have a good product to sell, customers have to first know about it. Right?

So here's what most people do when they have a business - 

  • Talk about their product's benefits
  • Find trustworthy people who will help in word-of-mouth marketing
  • Strategize about selling the product through different channels

But, damn!

Here's what most people don't do - 
  • Find out who wants to hear the product's benefits
  • Target population samples that will actually carry the word of mouth
  • And therefore, find out which channels will be the most useful

Are you making the same mistake of not doing the important things?

In reality, successful marketing goes beyond this. Although the basic logic is to first know who is interested in your product, the process can be very gruesome.

So what do you do?

You contact a credible company with data, knowledge and processing technologies to help you.

Try this for a change... (and don't forget to tell us about difficulties you faced while marketing over the last few months).

Wednesday, August 28, 2013

A Smart Woman, Need Help!

If this video is taking time to buffer, let it buffer. In the meanwhile, you can read for a while and get back to the video.

We have been talking about helping laboratories, pharmacies, and hospitals by getting the compatible ones closer to each other for durable business relations. 

The most complicated and feared diseases have risky solutions, untested, often unknown to most physicians because of business-related complexities. Let's not get into that...

But are you gaining trust? Never, never by doing anything inside a lab behind closed doors, in some state whose map most Americans couldn't remember! And besides, you have the media using its discretion in making you look either like Jekyll or Hyde.

...Still thinking about selling your healthcare and medicinal produce with credibility in the market while keeping government bureaucrats off your lawn?

Tuesday, August 27, 2013

How to Innovate for the Long Run

Missing critical market information has always been the nightmare of company presidents, technology heads, and visionaries. Once recognized, you will find many people basing their decisions on your insights. Whether you are building technology for IT companies or for banks and other large institutions, their future needs fuel your production line. But have you ever considered going wrong in deciding the future of your business?

In times that demand real-time information, you are in severe despair when it comes to extrapolating from fluctuations. However, real future needs depend on many factors besides market parameters. Customer satisfaction is a subjective matter, and so are the trending decisions of your clients.

So how to innovate for the long run –
  • Get real-time information of IT users
  • Understand how each company’s figures are behaving
  • Are indications showing regressive, neutral, or positive future behavior?

 Thereon, you can be a great thinker about what fits best for each client.

However, the very first of the bullet points is where most technology builders go wrong. That is exactly where Procure Data can help – with information on people who are currently using your technology, or seems to be adopting it later.

Take a trial of the databases we offer. We will provide you with a truly random sample of it, and let you check if you get the very contacts that matter to you. Once you start with the right profiles, you can trickle down to some of the best deals you will ever close!

You are summoned to The Trial!

Monday, August 26, 2013

Selling Elevators – A New Way to IT Parks!

With facility suppliers finding a large number of stagnation related issues at their doorstep, there may be more than just low sales figures in their nightmares. Suppliers of office elevators have become worried about sustaining production, which is looking increasingly improbable. Lower turnovers mean companies have to reduce the amount of money involved in multiple procedures, or simply cancel them for the near future.

Elevator buyers are typically into an attrition mode with large office spaces getting sold off, and work forces being ignored. While users of technology such as SAP, JD Edwards and others work in similar offices, we can easily get you to the finest of details about offices typically into revamping and similar activities. Believe me, they are now an oasis in the desert of recessive economies.

Innovation has slowed down considerably, and advancements are sluggish to come by for most advanced companies. However, the building of applications, monitoring, and servicing are some of the areas receiving high revenues. Our experts have seen that, and believe only large facilities with B2B operations generating more than 67% of potential revenue are likely to see sure and steady-paced growth in the United States (2013-14).

If you had your eyes on the brighter side of things, many IT parks have become the rudimentary playground of the evolutionary business cycle. That’s what you call encouraging for all data sellers!

Our IT companies-related data always carry the following details –
  • Company contacts
  • Revenues and market caps
  • Upcoming revenues/ROIs
  • Locations and related details

These details are available, but customized lists may have extra fields for you. All you will have to do is understand, apply common sense, and pitch your elevators the right way for each IT park!

Where are the SAP Users?

IT companies are closing down, and SAP professionals are transitioning into other specializations. Not that SAP has lost its place in the market. You are.

Creators of excellent technology are finding selling difficult. While markets continue to remain murky, it is only human advancements that make a difference, help people in their endeavors, and pushes everyone along the natural course of civilization.

While many may have envisioned easy access to professional data, no one really perceived how much easier marketing will get in the distant future. Marketers like you and me have access to real information about the heads of companies using SAP and similar technologies.

Get their details, because the same companies that needed you earlier may not any more. But others do. And the others are no second choice kind of thing for you. They could even be better than the earlier SAP using companies.

Doing business is most importantly about moving on to a point of success after each failure.

Leave your details in the form, and see the magic happen! You will get back within 24-36 hours!

Thursday, August 22, 2013

Selling Routers in the face of a Paperless-Wireless World

Leading companies are finding it hard to sustain revenue from networking devices. And why not? They know it, especially since they are bracing up with new products for a paperless-wireless environment. Although many of us believe that is only an ideal condition, and we will always need ancient devices such as pencils and diaries, it is undeniable that the need for many networking devices will be absent in the near future.

But hardware providers are aware of the slumps their revenues will see with the downfall in sales figures of their legacy devices.  

In order to avoid the interim slump before the opportunity for advanced products becomes more widespread, hardware manufacturers have to realize that a demand for their products still exists. It has never happened, ever in history, that all companies, rich and poor have transitioned from legacy systems all together.

The idea of selling to non-progressive companies may be difficult to sell to hardware manufacturing business owners, but many options exist if they look at ROI prospects realistically.

However, details about existing companies that have modest turnovers are only available after in-depth research. 

We have done that, and we have also prepared a list of customers who may be willing to buy your routers immediately.

Wednesday, August 21, 2013

Diet "Chart" for a Business

A German equipment manufacturing company called PVA TePla has become slightly sluggish on the charts, but probably it was inevitable. With at least three takeovers in the last decade, it might have put itself under heavy burdens. That's no hard work guessing when you know the obvious difficulties that pushed the company towards restructuring about three years after two quick takeovers.

When you come to think of changes companies make, it is only like changing your shoes when you are growing. Frankly, I just chanced upon them from a market report list.

Although well managed, PVA TePla might have problems surviving the coming squeeze, especially for European manufacturing players.

Fact remains that whether you move to Wettenberg or acquire more companies, you need a simple way of thinking - the bigger my company gets, the easier it should be feeding itself. But how does that happen? Does that actually happen? Are businesses organic? Well, being a lone cell is different, but I guess we are used to living with other cells to make things tick!

We are a data company and we have seen some gruesome downfalls in the business world, but we are happy to have prevented some. The organic growth of business can now happen because of hardcore marketing data. While IT companies are making the heaviest ROIs, you need a chance to be near them as your firm's first group of healing cells.
Check out how.

Magnachip Semiconductor Corporation on the other hand has a great online strategy going. I found them quietly aggressive when it came to acquiring funds. Nutrition for business is very important. Asset building is unavoidable. It is time that everyone embraced the technological advancements internet allows.

Remote access to ready-to-buy customers - that's what the the internet has made possible.

All I can say is that PVA TePla should have easier access to future buyers.

Tuesday, August 20, 2013

An Announcement

Although we appear to sell only technology buyers’ details to you, a large segment of our plans lie in helping healthcare industries as well – not only with hospital and outlet contacts, but also with a symbiotic approach between technology producers and healthcare facilities that prefer using the latest in technology.

With the new strategy, you can get a little more ambitious – we are stretching out your scope to be a leader!

Monday, August 19, 2013

Are you making Products for IT Companies in UK?

Some special techniques in marketing never fail. However, coming up with them takes some super-fast brainstorming. Without it, many good strategies become ineffective within days.

The safer way to get around this is knowing how the UK IT market has been performing in recent months, how the charts are moving compared to past behavior, and wait – it's more about knowing how your prospective buyers are using their iOS and Android phones.

No matter what condition your target market is in, your job is to identify your market first. It is for that that you need a good market survey service. And once you have identified your target market, noting their behavior is an essential step.

If you read about it, cloud computing skills are seriously missing in the United Kingdom. Immediately it feels like an opportunity!

However, here’s what you may have missed asking –
  • Which specific companies need cloud computing specialization
  • Which of them need immediate servicing, and which of them need it later
  • Are the ones seeking service later on the right track?
  • Are you making yourself easy to find for them?

So here’s how the process looks finally –

1st – identify your market, 2nd – go for a deeper (fact-based) research, 3rd – find out where they are searching, commenting, posting, and what their content is (behavioral), and finally the 4th step – take up digital marketing accordingly – BECAUSE once you now know who’s willing to buy, it’s all about keeping steady in the final moments!

Let me show you something...

Friday, August 16, 2013

Find out about yourself in the European Market

With the economy choking on stimulus and more to be expected from governments in terms of real action, technology buyers may not be very many. However, if you are able to find out who those few are, you could very well be on the way to a great experience.

Business success comes from doing what most aren't doing. If you have a market to tap, and most are pessimistic about it, remember that you could have a great chance.

How do you know our European prospect and lead databases are good?

Take a free trial! Always experience it with your own eyes.

Wednesday, August 14, 2013

Emailing Sensibly about Your Technology

Who knows best about the applications, gadgets, and systems you build? You, right? But there are many things you just can’t tell. Secret methods, fresh innovations, and then there are things you just don’t know how to present to your prospective buyers.

And so you use the content skills available outside or in house.

But are you sending good content in an intelligent way? Good content may prove to have no value at all, especially if someone messes up in the sending process.

Here’s what goes into ensuring deliverability and good click-through rates. (Conversions only depend on the conversations you create) –
  • Subject lines matter
  • Recipient lists matter
  • Improvement in data (list) maintenance is vital
  • Bulk is out, targeted is in

Our approach to using IT marketing data is similar, better actually. And you will surely be tempted once you are through with a free trial!

Tuesday, August 13, 2013

Working as a Marketer for an IT Company?

Did you know you can actually be in the mind of your audience? Face it, there’s no way you can expect someone to even weigh your advocacy for a certain product when they already think they have what they need. If you remember, they always come back to you saying, “Why do you guys try to advise us so much when we already are fine with what we have?” And you often get back with a scare-the-shit-out-of-them strategy, which is also not working that well anymore.

Marketing intelligently is a long-term process. Yes, quick turnarounds do happen, but only for the highly observant marketer. Sharp minds matter.

Let’s look at how a successful, long-term, impromptu performance works for a marketer.

Here’s how you can start with that –

First, be friends with your prospect. Trade never happens between enemies. It is about earning someone’s trust. Hear their problems. Think over, not for too long – the prospect might feel you have nothing to offer for real.

Get back to your office and discuss the technical problems your new friend is facing. Are they feasible to solve within the kind of money your friend has?

If yes, please get on with it.

It is advisable to keep certain benefits behind the veil. We hope you have good techies, who can build a technology better than what your client actually needs. Get back to your prospect with the good news, but don’t spill all the beans.

Keep your best bit for later.

In order to find such “friends”, Procure Data is a great place. Although the Procure Data repository has data of people looking to buy your technology, you will need a dedicated resource and plan to use the list of potential customers. Databases are available with foolproof guidelines. If you are interested in any of that, please leave your details on the right side of this page.


Monday, August 12, 2013

Automation - Building Spy Robots?

First, a great couple of videos that definitely deserve more views!

You can watch the second video (longer) later.

So what are we talking about here? A technology that not only eases down your work, but does it without compromising on the extent of applicability. Well you see, examples of automated or digital personalization are many – but are they all ethical? Are they all feasible? And do you already have the technology to execute them?

Proxy methods marketing strategies require may be intelligent. However, they are still predictable. What most of us fail to do is startle our customers. Individual names don't really work anymore. Your audience usually have nothing to remember, and you lose them.

You may be able to target your leads with relevant content by knowing their ZIP, profile details, and other points. However, the real tracking of online behavior happens through technology. Remember the relevancy of the ads to your recent web history? The point here is – some consider this to be the ultimate type of personalization, but have you ever thought why a person would be interested in a similar ad which has to do with their interest on the previous day? They might have already bought what they were looking for.

Procure Data talks about something better – why not have a technology that records long-term activities and trends each user shows online. That way, you can link an IP address and a predictability model quite safely.

To consult our experts on this subject while it stays at infancy, leave your details in the form on the right. You can also leave your details here.

Thursday, August 8, 2013

Databases of Boredom

How many times have you come across marketing list sellers who fail to deliver user information that is really fresh? It’s hard to tell when you have just bought the list with a few thousand dollars. Only after a day or two and some friction between telemarketers and the management, will you realize your mistake. It’s become so frequent nowadays, that stories like that are simply getting boring!

But what’s even sadder is that no one is talking about buying technology marketing databases the right way.

We can help you with that.

Here’s what you should be looking into while selecting a list company –
  • Make sure they sell leads, not lists
  • What’s been their rate of consistency (at least over the last 2-3 years)?
  • What is the total size of their marketing database?
  • Is the verification done on a regular basis?
  • What is the data procurement process?
  • Does data procurement cover all major channels?
  • Is there value addition through research or similar activities?

Getting a No for any of these questions should be a signal for you to take a step back. Because it’s been tried and tested! Nothing that’s been sold at a higher price than its real value can be trusted again. Moreover, always make sure that you are being sold leads that have not been sold to your competitors!

Wednesday, August 7, 2013

Technology that’s better Avoided!

You know about many developments in the data world. Being an IT sector boss, that’s how you become aware and useful to your organization. However, most often, you get to hear only about the latest, the progresses, and the magic developments. Do you get to know about difficulties that every technology brings? Well, we do hate to talk about that.

We have come across many problems working with IT products and using similar services. They sometimes get solved by customer support. Similarly, we have seen our competitors sell data tracking and marketing technology in various ways. Most of them end up dissatisfying customers like you because you are unaware about what’s best avoided.

How our marketing technology stands out –
  • Real-time verification/soliciting/pitching
  • Regular spell-check and validation
  • Requirement-based dispatch of contacts
  • No reuse
Marketing data sellers are usually complacent when it comes to these factors. You need information about technology users in a way that does not embarrass you when you are looking for interested buyers!
Let’s see how that can happen.

But before that, please post your views on ethical customer tracking – something that only good technology can do. Thank you.