Skip to main content

Data and the Now - for Technology Sellers

Marketers are becoming aware of the importance of timeliness. It is everything, and it will always be.

Finding what is the email or phone number of your friend at the moment, is quite easy. It's a little more difficult when it is 100 invitees. So imagine how it gets when we have to collate the correct information of 32 million people.

And it's not just multi-channel contacts, but actually inviting them to our database. If they don't wanna give out, they don't. And it's about millions of people from certain industries, and hundreds of thousands from others.

There are various ways to do this. However, to stay in business, you've gotta do it legally. We have about 400 calls being made from our floors - by each person - in a team of 150. That's 60,000 calls a day, 12,000,000 calls a month - AT LEAST! These are the invitation calls, and there's no wine, feast, or even an occasion.

So why do they care?

Technology sellers in every industrial city of the world want to find our invitees wherever they can. Because that will bring technology sellers the money they need. But why should the buyer of some odd technology give out their details to us for you? Do they really hope to be found by you? No.

They expect you to be a few miles from their doorsteps. Whether it is for signing a software contract at a coffee shop, or a live demo at your home. And we are giving you their details, because we know what they are looking for - we've asked them, and verified the fact that they will invest in the technology you sell.

There are many problems with this collection as you would believe. The most dangerous part is doubting whether the names and contacts you collect are true and solicited. There can be no doubt, and there can be no mistake - no spelling errors, missing ZIP codes, etc.

That's why NOW is important. It doesn't really matter whether you have 30 contacts or 32 million. They have to be working. And we're talking contacts of people who really want to buy from you. That's why big data often fails in the real world. It requires excellence!



Popular posts from this blog

The Role of a CEO as aThought Leader
Thought leadership comes with the responsibility of processing a particular thought to making it achieve the goals that can improve the health of an enterprise. A though leader happens because the audiences, the industry and the markets recognize you as that. A proper planning and execution is required to get to the goal point estimated. How as a CEO would you want to see your company respond to new business contracts, share purchases, product purchases, technology based software purchases and legal procedures? Only you as a c-suite executive can decide on how you would guide and take guidance for some important decision-making.

Thought leadership affects a company's image
Be it a small company or a large enterprise, thought leadership can be elevated. This elevation can take place in a company catering to a small audience for mere promotions and then in its larger version using various contemporary platforms to market products and services. Th…

Is the Manufacturing Industry Disappearing?

A 2012 Huffington post for Canada read that the country witnessed 79 industrial plant shut-downs in 2011, which took away 14,000 jobs. At the pace which US manufacturing plants, with over 1000 workers, have been declining since 2011, it seems quite evident that the manufactured goods from countries like China are being purchased in large numbers and hence, the downfall of manufacturing companies.
The role-play of technology has become more prominent in countries like USA and Canada, and so, even though, the output of human labor in manufacturing has been good, machines have replaced most of it. So, since, the labor cost is being minimized this way, most manufacturing plants are closing outright and work is being shifted overseas. Though over 12 million workers are still employed in manufacturing, importing manufactured goods from other countries is only going to worsen the situation.
Laying the groundwork for a comeback
In the background of American manufacturing companies getting washed…

Hospitality Marketers and their Data

Coming to realize the concerns of a B2C marketer, data companies like us realize the complexity of tracking targets. Favorite cuisines, ambiance preferences, locations, and work and travel behavior... wooh! that's a lot of information when it is not a business concern, and individuals only.

However, we are talking about something a little more penetrative, realizing that it could be controversial at the same time. Do you remember restaurants requesting your information at the end of a meal, and you just end up leaving your office name or address at the bottom of the review.

That leaves the scope for a hospitality or restaurant marketer to find out information about your colleagues - at least the ones who share a similar taste in food. We embarked upon some brainstorming last week to figure out if the complexity could be lowered at some level in the process of data-driven marketing in the B2C sphere.

While collecting information from prospects and customers, restaurant and hospita…