Skip to main content

8 PR-ing Weapons for Your Technology

Pristine messaging is all about knowing, preparing the report, and sharing at the right places. However, that's really not enough. Preparing the message is not just about knowing, but investigating, as well as getting your company's brand out there. Subtly.

So here's what a good technology PR should have -

  1. Reach to the right social media channels (that's obvious!)
  2. An investigative approach
  3. Elements that spark conversation
  4. Knowledge about competitive technologies
  5. Understanding of the industry's delivery requirements
  6. Particular advantages each feature provides in yout technology (these can be examples)
  7. Exposure of the visionary approach in your company
  8. Long-term strategies that spell leadership

All these elements are great for branding of a serious business. And once your press releases can capture them, you will be able to generate respect and trust for your brand.

Coming to PRs for specific events, you can rely on information provided or made available on the event website. Besides, never forget to make use of the "8 weapons"!


Popular posts from this blog

The Role of a CEO as aThought Leader
Thought leadership comes with the responsibility of processing a particular thought to making it achieve the goals that can improve the health of an enterprise. A though leader happens because the audiences, the industry and the markets recognize you as that. A proper planning and execution is required to get to the goal point estimated. How as a CEO would you want to see your company respond to new business contracts, share purchases, product purchases, technology based software purchases and legal procedures? Only you as a c-suite executive can decide on how you would guide and take guidance for some important decision-making.

Thought leadership affects a company's image
Be it a small company or a large enterprise, thought leadership can be elevated. This elevation can take place in a company catering to a small audience for mere promotions and then in its larger version using various contemporary platforms to market products and services. Th…

Celebrating Innovation - It's time for it to work out!

7 Trends in Telecommunications to Look Out For

Telecommunications through waves connects people from different corners of the world and  satisfies consumers with cost and time-effective services. After all the world is becoming following trend setting technologies, so why would the telecom industry stay behind. Following the mobile world that is becoming seamless by each passing day, there is an urge in all of us to learn about the trending characteristics of the telecom industry. So, let us run through the seven major trends of the telecommunications industry:

Small cells
Small Cells deliver data coverage with a cost-effective capacity that is accessible to both indoors and outdoors operators. Radio access nodes that are low-powered, operator-controlled, and operate in both licensed scope and unlicensed spectrum will ease mobile data coverage and consumption. Small cells networks guarantee effective and quick service in crowded locations like shopping malls, stadiums, hospitals, subways and railway stations. Small cells have witn…