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High-Value Traffic v/s SEO

Ever thought of attracting traffic to your website without SEO? Well, even the most unassuming techniques qualify as SEO techniques, but I'm talking about something else. The idea of marketing to get noticed on a search results page is all about that optimization. However, wouldn't you feel a little prouder if people came to your website through word-of-mouth marketing?

Here's what the deal is. In order to generate that word of mouth, you need get a little social savvy. I'm not talking about tweets, updates, or anything interesting for a large number of people. The idea is to have a massive effect on individuals. People who really need your skills are waiting to hear what you can offer.

Getting that word out is where it begins.

One of the ways to get word of mouth out, is to tell really good stories. But what is a good story?

First of all, it should feel heavy with investigations, interviews, research, and most importantly, a long-term understanding of relevant issues.

The idea of marketing your technology otherwise won't work, simply because -

You have app developers, not story tellers
Your technology may be useful, but it's not Star Trek or anything closer!
And even if it is, you already know who's ordered for it

And here's more, you need great stories, but channelized in the right places.

Before you get too confused or distracted, this is what you should be thinking about at times... PR! More on helping traffic the sure way next week!



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