Tuesday, October 25, 2016


What Is Thought Leadership

The Role of a CEO as aThought Leader
Thought leadership comes with the responsibility of processing a particular thought to making it achieve the goals that can improve the health of an enterprise. A though leader happens because the audiences, the industry and the markets recognize you as that. A proper planning and execution is required to get to the goal point estimated. How as a CEO would you want to see your company respond to new business contracts, share purchases, product purchases, technology based software purchases and legal procedures? Only you as a c-suite executive can decide on how you would guide and take guidance for some important decision-making.

Thought leadership affects a company's image
Be it a small company or a large enterprise, thought leadership can be elevated. This elevation can take place in a company catering to a small audience for mere promotions and then in its larger version using various contemporary platforms to market products and services. This transformation in a CEO's thought process can shape the perception of investors of the concerned company. In 2015, Weber Shandwick reported that 87% of the CEO reputation attracts investors. So, if you want know how shares of not so renowned companies are bought in bulk by notable investors in the globe, understand that a CEO's reputation can have a major impact on brand's image.

Most CEOs follow a particular pattern in processing their thought leadership. They choose different ways to allocate the support of the senior management of their company. A CEO thought leadership needs a strategy that includes time, capital and human resources. This may range from public relations, branding, marketing, promotions, and consulting. So, what are the various types of thought leadership patters? Let us see-

Thought leadership types:
Executive and CEO branding opens an array of scope into a world of famous personalities from different fields.

Cerebral- The CEOs who come up with brilliant strategic ideas and are known for their clear and experimental thinking belong to the cerebral though leadership group. This  variety counts in CEOs like Mark Zuckerberg, Steve Jobs and Bill Gates. Pablo Isla, CEO of Inditex, once revealed, “I’m gradually learning to be less rational and more emotional. We need to appeal to our employees’ emotions to help create an environment where they can innovate.”

Celebrity- The CEOs who are known by just the mention of their names, we might as well consider them as celebrities. Their personality speaks volumes for them. One name that comes to everybody's mind without much thought and that is of Richard Branson. Others will account also for Tim Cook, Sundar Pichai and Mark Benioff among the most popular CEOs in America.

Consequential- CEOs who during crucial events, are able to generate exceptional results belong to this category. Those who co-ordinate with CFOs and CTOs for taking a major decision on the purchase of a particular technology-based product or service are able to bring significant changes. For instance, Chancellor of Germany, Angela Merkel, Sheryl Sandberg, etc.

As a CEO, which category of thought leadership do you think you belong to? Every kind of strategy will be led by your thoughts, so be careful about what you render as a CEO. KRC Research and Weber Shanwick, in the “The CEO Reputation Premium” report, showcased 1,700 plus executives in the U.S. who were involved in external initiatives that are necessary to improve company face-value. A few of them are:

Represent company at conferences- So, CEOs invited to speak at the panel during an industry event or trade conference presenting a keynote says a lot about their thought leadership and their capability of connecting several dots for business enhancement.

Being available to the news media- Interviews by news channels adds feathers to a CEOs visibility. A PR campaign through TV, radio, magazines, newspapers or online strengthen your company's image along with yours a CEO. Moreover, winning awards and being on the television and on the front page of every newspaper for a wider media coverage will stage your business on the global platform.

The online presence- Be visible, be transparent and be proud of representing your company through your company's website, your own website, through LinkedIn, etc. Your brand needs to be discoverable and for that its leader should stand for it without any less detailing of his or her profile. The Weber and KRC report documented that 77% of CEOs with social media presence attract new employees.

Review to reverse risk reduction plans affecting the society- Shoulder leadership responsibilities while taking decisions on matters that affect the public in the locality. In case of financial matters that affect a charity home or an old age home in your locality, use the financial information to forecast future of the concerned institution. The report by KRC and Weber also detailed that USA has 94% social CEOs.

Tending to social causes and contributing through content marketing strategies that can utilize the best marketing channels can bring in not only online traffic, but will increase market presence across geographies. Enforce and execute laws that help to utilize human capital that can smoothly align with time and cost-effective technologies for best operational results.

Created by: Procure Data 
Tel: 800-381-1464

Thursday, September 29, 2016

7 Trends in Telecommunications to Look Out For

Telecommunication Network
Telecommunications through waves connects people from different corners of the world and  satisfies consumers with cost and time-effective services. After all the world is becoming following trend setting technologies, so why would the telecom industry stay behind. Following the mobile world that is becoming seamless by each passing day, there is an urge in all of us to learn about the trending characteristics of the telecom industry. So, let us run through the seven major trends of the telecommunications industry:

Small cells
Small Cells deliver data coverage with a cost-effective capacity that is accessible to both indoors and outdoors operators. Radio access nodes that are low-powered, operator-controlled, and operate in both licensed scope and unlicensed spectrum will ease mobile data coverage and consumption. Small cells networks guarantee effective and quick service in crowded locations like shopping malls, stadiums, hospitals, subways and railway stations. Small cells have witnessed high mobile data consumption and increase in mobile data traffic. The introduction of small cells network has brought about a major transformation in the look and feel of mobile phones.

NFV/SDN
Once your data download and upload is taken care of, you may be interested in knowing how virtualization of components can help the transfer of applications and services to the cloud environments. Network functions virtualization (NFV technology) aids wireless element  virtualization within an extended network infrastructure that aids the cloud integration with applications and services. NFV brings about flexibility to business operations and enterprise networks. Software-defined networking (SDN) techniques manage networks through lower-level functionality, and this eases service roll-out flexibility.

VoLTE
Operators tend to invest more on LTE access, while the advanced services such as voice-over LTE (VoLTE) is the indication of new mobile voice services. While Google Hangout, Facebook and Skype are offering messaging versatility, VoLTE is all-encompassing, and not  roomed in a mobile app. This will create better conversation experiences with operators' voice migrating towards new dimensions of technology. Web real-time communications will allow rich communication services embedding into web applications to improve customer experience, within a secured network.

LTE-Advanced and 4G deployment
North America and China have in the past invested a lot in LTE. Now Europe has begun to accelerate the usage of LTE. 2G and 3G networks have taken a side bench since LTE has seen a rapid adoption. The number of LTE subscribers are increasing and the legacy systems are losing the spectrum dedicated to them. So, without doubt, the LTE traffic volume is rising  considerably.
The operators have been investing more in the deployed LTE overlay network than a single radio access network. “Cap and grow” plan of action deploys an LTE overlay network. Even the introduction of LTE-Advanced features will enable operators to bring separately blocked  frequency bands together as close blocks to reduce cost wastage and improve the quality of the service for subscribers.

Emerging markets
Emerging markets encouraging telecom advances welcome the ecosystems and the communications infrastructure. According to a post by RCWireless, The USA, Europe, China, and even Brazil had the best of the market trends introduced in the emerging markets for telecom. in year 2014. The World Cup and the Summer Olympics helped to increase investment in both fixed wireless technologies. The markets saw an entry of fairly priced mobile phones that could leverage from the network’s offerings. Now mobile phones come with the guarantee of high sustainability, security and feature efficiency as major factors.

Wireline
Both wireline and wireless operators are also enjoying an advantage with Fibre roll-out, for instance, Europe has started preferring fiber lines for telecommunication. Broadband speeds have been maximized also with the increase in the investment in copper lines. VDSL2 vectoring has enhanced the role of G.Fast technologies and VDSL2 in clearing the 'cross-talk' between copper wires. Fiber introduction is the indication of the growing wireless and wireline infrastructures interworking.

mPayments
With the growth in the momentum of mPayments, it seems that this technology has become the one of the most demanded ones in the market. In the GMCS show, Deloitte had unfolded that in between 2014 and 2015, there has been a huge modification in the use of mPayments technology. Businesses of different scale and scope, like coffee shops to gas stations, retail stores to education institutes are utilizing the point-of-sale technology as it supports payment through mobile devices. In 2016, mPayments has become the most in-demand payment technology.

Since 2014, the telecommunications business has received a constant momentum through innovation in various non-traditional areas of business models. Some of which are the introduction of the Internet of Things applications and other developing communication technologies. The telecommunications companies, across the globe, will see further changes in the aspects of communication such as technology, design and the feel. This will mean that marketers looking forward to make their products and services available to the telecommunications industry can benefit to a great extent by contacting decision makers with an accurate telecommunications industry list.

Created by: Procure Data
Tel: 800-381-1464
Image Source: clipartpanda.com

Tuesday, September 27, 2016

Is the Manufacturing Industry Disappearing?

A 2012 Huffington post for Canada read that the country witnessed 79 industrial plant shut-downs in 2011, which took away 14,000 jobs. At the pace which US manufacturing plants, with over 1000 workers, have been declining since 2011, it seems quite evident that the manufactured goods from countries like China are being purchased in large numbers and hence, the downfall of manufacturing companies.

The role-play of technology has become more prominent in countries like USA and Canada, and so, even though, the output of human labor in manufacturing has been good, machines have replaced most of it. So, since, the labor cost is being minimized this way, most manufacturing plants are closing outright and work is being shifted overseas. Though over 12 million workers are still employed in manufacturing, importing manufactured goods from other countries is only going to worsen the situation.

Laying the groundwork for a comeback

In the background of American manufacturing companies getting washed out at an alarming rate, there are companies in other parts of the world that are showing up and establishing factories in the USA. One of the countries making their way towards improving the present state of USA is China. According to a 2013 article by Washington Post, Lenovo, a Beijing-based computer manufacturing company, opened a new manufacturing set up in Whitsett, N.C. The company offers PCs, tablets, servers and workstations.

Even the U.S. firms that had been running operations in abroad for quite a long time are coming back. Among the ones that have announced that they will be shifting some major manufacturing operations to the US, some companies are GE, Caterpillar, and Ford. Given the current scenario, a high percentage of manufacturing comeback seems more like a challenge. But, if it comes to calculating the wage of workers in China and the USA, there is not much of a difference. Besides outsourcing of manufacturing operations can increase the shipping costs too. On the positive side, an increase in the shale gas drilling has given the United States low-cost domestic resources to strengthen the petrochemicals industry.

The changing manufacturing industry trends

Policymakers in the United States are still making efforts towards fortifying domestic manufacturing. However, it should be taken into account that the manufacturing industry has transformed since the 1980s. A recent press report of MIT News described that the changing landscape of the U.S. manufacturing industry was no longer dominated by big firms like IBM, Dupont, and Kodak. The future of manufacturing, as per the news report, puts more emphasis on smaller firms that though may not have enough capital to train workers, will procure finances own their own and market new products and services in the markets.

To get to where small firms need to be in order to raise funds for manufacturing, they have partnered with neighboring universities and government institutes. In the absence of a big firm paying for the training of new skilled workers, small firms get together to allocate resources and plan community college curricula to cover up the gap that had been created by big firms. For instance, in Rochester, N.Y., the departure of Kodak gave way to small firms in the optics industry to join hands to fund for worker training.

The return of certain manufacturing jobs

How often have you used a manufacturing industry mailing list? The comeback of a certain number of manufacturing jobs will determine the proximity of the use of segmented list of manufacturing companies. There’s also the key question of how many jobs are likely to come back. If one goes through the U.S. manufacturer email address lists since 2000, as based on the report by Washington Post in 2013, the United States had 11.9 million manufacturing employees, and a goal of 1 million new manufacturing jobs had been decided upon. But, unfortunately, the results have not been very pleasant since then.

The new manufacturing jobs will differ from the previous ones, which will require fewer workers. Technological developments will continue to force out manufacturing factory jobs in the US and most nations in the world. Automation is ruling out workforce in countries Like Germany and China too. McKinsey Global Institute researched and found that robots as compared to human labor cost lesser and the margin has come down by 40 to 50 % since 1990, and is expected to fall even further. However, U.S. companies like Gillette and Procter & Gamble have benefited from run-of-the-mill products such as razors and diapers, which have become the key profit yielding products of their business.

Created by: Procure Data
Tel: 800-381-1464
Image Source: clipartpanda.com

Monday, January 13, 2014

Linked Data - what' it doing?

Frankly, linked data has been around for a while, perhaps longer than big data in terms of relational database management. However, when it is about big data, privacy issues, and linking across channels, it is alarming! But do we understand how big data is "linked"? And how is it going to be a good thing overall?

To answer these questions, here's the man who can be said to have built the web itself. He is asking for help...


Truly, Data = Relationship

Friday, January 10, 2014

Innovation vs Out-of-the-Box

The term Innovation is often misunderstood. Without innovating, enterprises fail, waste your time and  money, and often take away livelihoods.

While fossil fuels are becoming a realistic energy source for private use, it is important to note how K Sridhar of Bloom Energy made a few tweaks to the ordinary approach one takes.

The use of color and hard "paper" (which is actually baked beach sand) made a really big difference if you remember the video in my previous post. Now, companies, no matter how huge, can power their facilities with Bloom Energy installations.

Clean energy is finally here, but what about foolproof data?

One thing's for sure: If your data business has to earn money that is enough to install a Bloom Energy power box, it better does some genuinely good business.

Innovative approaches are seldom effective, unless they are both, timely and targeted. It simply means that a new algorithm may hardly work as expected. It is the little tweaks that you make in the data algorithm after practical use and failure, that can take your innovation to a level of newsworthiness.

Algorithms for uplifting big data businesses are evolving fast. So fast and thick, that the demand for them seems to be creating a deluge of average stuff. While that is always the case in every open market, an alarmingly low number of effective solutions is what could awaken you. Awaken you enough to keep an eye for what really is innovation.

So the next time you are buying from a promising source, make sure it is at least an experienced one. Because someone who hasn't made a mistake, is probably just about to make one!

We made mistakes through the first decade (2003-07), losing value for data and what we procured thinking will stay good for a few years. Then we brought in regular updating, which still remains unmatched and unique, and supplemented by a manual component. The manual process is driven by a list of rules, which enable callers to maximize the number of verifications made in a day.

What followed was relational data-accuracy algorithms. Collating a number of techniques of data sorting and large-database solutions, we came up with innovations that allowed the simplest interfaces, providing search access to influential decision makers and people who are likely to purchase in the B2B arena. What's better? The information is real-time!

Some innovations can be easily perceived, sometimes mundane, but just impossible to implement. Big data is one such arena. However, Procure Data has proved to be a game changer by implementing verification, cleansing, overall management, and manual processes under one umbrella - so that you can get what it takes to find new and highly relevant clients


Friday, December 27, 2013

Hospitality Marketers and their Data

Coming to realize the concerns of a B2C marketer, data companies like us realize the complexity of tracking targets. Favorite cuisines, ambiance preferences, locations, and work and travel behavior... wooh! that's a lot of information when it is not a business concern, and individuals only.

However, we are talking about something a little more penetrative, realizing that it could be controversial at the same time. Do you remember restaurants requesting your information at the end of a meal, and you just end up leaving your office name or address at the bottom of the review.

That leaves the scope for a hospitality or restaurant marketer to find out information about your colleagues - at least the ones who share a similar taste in food. We embarked upon some brainstorming last week to figure out if the complexity could be lowered at some level in the process of data-driven marketing in the B2C sphere.

While collecting information from prospects and customers, restaurant and hospitality marketers fumble, miss out on many chances, and end up investing too much time and effort for very little in return. Yes, one might get lucky to strike a meal deal with a corporate house, but that itself could get a restaurant fettered with contractual statutes.

The game is about targeting correctly. And that requires a subtle approach.

At Procure Data, we have been contemplating how to change the game for the B2C segment around hospitality, retail, etc. Information collected about a person's taste in food is not the only factor that can help you. It's more about catching the information correctly, transporting it to the right people, and ensuring that the use of that information is perceptive.

For that, we dig into coupon registrations, lifestyle subscriptions, spa memberships, and virtually everything related to a person's leisure fantasies...

To know more, just leave your details in our box on your right!