What Is Thought Leadership
Thought leadership comes with the responsibility of processing a particular thought to making it achieve the goals that can improve the health of an enterprise. A though leader happens because the audiences, the industry and the markets recognize you as that. A proper planning and execution is required to get to the goal point estimated. How as a CEO would you want to see your company respond to new business contracts, share purchases, product purchases, technology based software purchases and legal procedures? Only you as a c-suite executive can decide on how you would guide and take guidance for some important decision-making.
Thought leadership affects a company's image
Be it a small company or a large enterprise, thought leadership can be elevated. This elevation can take place in a company catering to a small audience for mere promotions and then in its larger version using various contemporary platforms to market products and services. This transformation in a CEO's thought process can shape the perception of investors of the concerned company. In 2015, Weber Shandwick reported that 87% of the CEO reputation attracts investors. So, if you want know how shares of not so renowned companies are bought in bulk by notable investors in the globe, understand that a CEO's reputation can have a major impact on brand's image.
Most CEOs follow a particular pattern in processing their thought leadership. They choose different ways to allocate the support of the senior management of their company. A CEO thought leadership needs a strategy that includes time, capital and human resources. This may range from public relations, branding, marketing, promotions, and consulting. So, what are the various types of thought leadership patters? Let us see-
Thought leadership types:
Executive and CEO branding opens an array of scope into a world of famous personalities from different fields.
Cerebral- The CEOs who come up with brilliant strategic ideas and are known for their clear and experimental thinking belong to the cerebral though leadership group. This variety counts in CEOs like Mark Zuckerberg, Steve Jobs and Bill Gates. Pablo Isla, CEO of Inditex, once revealed, “I’m gradually learning to be less rational and more emotional. We need to appeal to our employees’ emotions to help create an environment where they can innovate.”
Celebrity- The CEOs who are known by just the mention of their names, we might as well consider them as celebrities. Their personality speaks volumes for them. One name that comes to everybody's mind without much thought and that is of Richard Branson. Others will account also for Tim Cook, Sundar Pichai and Mark Benioff among the most popular CEOs in America.
Consequential- CEOs who during crucial events, are able to generate exceptional results belong to this category. Those who co-ordinate with CFOs and CTOs for taking a major decision on the purchase of a particular technology-based product or service are able to bring significant changes. For instance, Chancellor of Germany, Angela Merkel, Sheryl Sandberg, etc.
As a CEO, which category of thought leadership do you think you belong to? Every kind of strategy will be led by your thoughts, so be careful about what you render as a CEO. KRC Research and Weber Shanwick, in the “The CEO Reputation Premium” report, showcased 1,700 plus executives in the U.S. who were involved in external initiatives that are necessary to improve company face-value. A few of them are:
Represent company at conferences- So, CEOs invited to speak at the panel during an industry event or trade conference presenting a keynote says a lot about their thought leadership and their capability of connecting several dots for business enhancement.
Being available to the news media- Interviews by news channels adds feathers to a CEOs visibility. A PR campaign through TV, radio, magazines, newspapers or online strengthen your company's image along with yours a CEO. Moreover, winning awards and being on the television and on the front page of every newspaper for a wider media coverage will stage your business on the global platform.
The online presence- Be visible, be transparent and be proud of representing your company through your company's website, your own website, through LinkedIn, etc. Your brand needs to be discoverable and for that its leader should stand for it without any less detailing of his or her profile. The Weber and KRC report documented that 77% of CEOs with social media presence attract new employees.
Review to reverse risk reduction plans affecting the society- Shoulder leadership responsibilities while taking decisions on matters that affect the public in the locality. In case of financial matters that affect a charity home or an old age home in your locality, use the financial information to forecast future of the concerned institution. The report by KRC and Weber also detailed that USA has 94% social CEOs.
Tending to social causes and contributing through content marketing strategies that can utilize the best marketing channels can bring in not only online traffic, but will increase market presence across geographies. Enforce and execute laws that help to utilize human capital that can smoothly align with time and cost-effective technologies for best operational results.
Created by: Procure Data