Tuesday, November 26, 2013

The Mob Mentality and Marketing

One of the major failures in marketing or any other enterprise is the lack of a differentiating factor. And the problem is that differentiators are not really easy to get. Even if you have them, you may not be able to identify them soon enough.

Here's why...

Whenever most people undertake an enterprise, they do so looking at the success probability. And gauging that requires you to look at all that's been happening around your market... or does it?

Is it the lack of knowledge that helps innovation, or is it a great observation of the competition around that does you good?

While that has no easy answer, what's to be done could be rather simple, too simple to comprehend in fact.

Here are a few things common to successful ventures...

  • Some of them came up with an idea completely out of the blue
  • Some others had a keen enough interest on the markets to one day realize where exactly they could fit
  • Some, already established businesses in the middle of a spiraling fall, made comebacks by offering something when the time was right
  • And there are those who offered something that was never perceived practical, but proved to be in a big way

You could fit anywhere, but it's hard to tell when. Because, if that were possible, predictability wouldn't be the same ever again!

This blog post is not a guide on how you can make it. The bigger message is that you cannot afford to think like others. And that's the most difficult thing to do when you study the markets too closely.

Context matters!