Tuesday, August 13, 2013

Working as a Marketer for an IT Company?


Did you know you can actually be in the mind of your audience? Face it, there’s no way you can expect someone to even weigh your advocacy for a certain product when they already think they have what they need. If you remember, they always come back to you saying, “Why do you guys try to advise us so much when we already are fine with what we have?” And you often get back with a scare-the-shit-out-of-them strategy, which is also not working that well anymore.

Marketing intelligently is a long-term process. Yes, quick turnarounds do happen, but only for the highly observant marketer. Sharp minds matter.

Let’s look at how a successful, long-term, impromptu performance works for a marketer.

Here’s how you can start with that –

First, be friends with your prospect. Trade never happens between enemies. It is about earning someone’s trust. Hear their problems. Think over, not for too long – the prospect might feel you have nothing to offer for real.

Get back to your office and discuss the technical problems your new friend is facing. Are they feasible to solve within the kind of money your friend has?

If yes, please get on with it.

It is advisable to keep certain benefits behind the veil. We hope you have good techies, who can build a technology better than what your client actually needs. Get back to your prospect with the good news, but don’t spill all the beans.

Keep your best bit for later.

In order to find such “friends”, Procure Data is a great place. Although the Procure Data repository has data of people looking to buy your technology, you will need a dedicated resource and plan to use the list of potential customers. Databases are available with foolproof guidelines. If you are interested in any of that, please leave your details on the right side of this page.

  

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