First, a great couple of videos that definitely deserve more views!
You can watch the second video (longer) later.
So what are we talking about here? A technology that not only eases down your work, but does it without compromising on the extent of applicability. Well you see, examples of automated or digital personalization are many – but are they all ethical? Are they all feasible? And do you already have the technology to execute them?
Proxy methods marketing strategies require may be intelligent. However, they are still predictable. What most of us fail to do is startle our customers. Individual names don't really work anymore. Your audience usually have nothing to remember, and you lose them.
You may be able to target your leads with relevant content by knowing their ZIP, profile details, and other points. However, the real tracking of online behavior happens through technology. Remember the relevancy of the ads to your recent web history? The point here is – some consider this to be the ultimate type of personalization, but have you ever thought why a person would be interested in a similar ad which has to do with their interest on the previous day? They might have already bought what they were looking for.
Procure Data talks about something better – why not have a technology that records long-term activities and trends each user shows online. That way, you can link an IP address and a predictability model quite safely.
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