Some have been wanting to say, and others have said it: “Customers will come to us, we don’t need any phony marketing.”
Although everyone wishes that only word of mouth or dire necessities could drive customers to their respective companies, the scope of improvement really lies in how they find you. Competition is alive, and it will always be.
How will you as an IT manufacturing or service company reach your customers –that is the question. When Microsoft or Apple launched their products in the transition from the space age to the computer age, customers really didn’t have anywhere but those two to look. Now, companies striving to innovate in similar products are many.
You can only do so much –
Start a new product or invent it
Or else, look around for customers willing to buy your current products
Both require something – expertise and man-hours. And luck.
At your disposal?
Think again, how to stop waiting for your customer?
As an IT leader, you will only find yourself the best customers by targeting right. What is the kind of targeting you can think of? It’s complex – as bad as the probabilistic model you have in mind. That is why we developed big data technology – not something you would think of selling, but rather using to achieve sure-fire business results.
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