Skip to main content

“Small” Errors that cause Irreparable Damage

Technocrats know that well, and how irrefutably that holds true everywhere in nature is every scientist’s interest.
Inaccuracy has been one of those apparently harmless glitches in your customer-details database. By now you must have guessed that such a problem can cause irreparable damage to your brand. But knowing how that happens is more important.

What are small errors like?

  • The popularly mistaken spellings of names, streets, locations, and other customer details
  • Missing punctuation in email addresses and digitally usable data
  • Inaccurate dates of transaction/contract
  • Unique identifier compatibility issues even in a minor part of your database
  • New key identifier creations leading to database inconsistency

What can these errors lead to –

  • Spelling errors can lead to incorrect prospect identification, unsolicited calling, and other embarrassing problems
  • Inaccurate email addresses can lead to major wastage of bandwidth in email campaigns
  • Inaccuracy in dates can make your campaign slip off from the intended schedule
  • Identifier problems will only ensure you reach the wrong number or email 
  • Errors in the key identifier fields will always give you the same problem as well

All in all, you will have accumulated thousands of dollars and many hours as costs. Even getting your technology in the limelight will become difficult with people expressing annoyance talking about your brand. That is how a missing comma can lead your company to its bad days.

Getting data accuracy high enough is all about using technology – not the type you deal in, but the ones we've built and sold. Proprietary data accuracy tools are available, and you are on your way to getting help. Carry on… or leave your message on the right.


Popular posts from this blog

The Role of a CEO as aThought Leader
Thought leadership comes with the responsibility of processing a particular thought to making it achieve the goals that can improve the health of an enterprise. A though leader happens because the audiences, the industry and the markets recognize you as that. A proper planning and execution is required to get to the goal point estimated. How as a CEO would you want to see your company respond to new business contracts, share purchases, product purchases, technology based software purchases and legal procedures? Only you as a c-suite executive can decide on how you would guide and take guidance for some important decision-making.

Thought leadership affects a company's image
Be it a small company or a large enterprise, thought leadership can be elevated. This elevation can take place in a company catering to a small audience for mere promotions and then in its larger version using various contemporary platforms to market products and services. Th…

7 Trends in Telecommunications to Look Out For

Telecommunications through waves connects people from different corners of the world and  satisfies consumers with cost and time-effective services. After all the world is becoming following trend setting technologies, so why would the telecom industry stay behind. Following the mobile world that is becoming seamless by each passing day, there is an urge in all of us to learn about the trending characteristics of the telecom industry. So, let us run through the seven major trends of the telecommunications industry:

Small cells
Small Cells deliver data coverage with a cost-effective capacity that is accessible to both indoors and outdoors operators. Radio access nodes that are low-powered, operator-controlled, and operate in both licensed scope and unlicensed spectrum will ease mobile data coverage and consumption. Small cells networks guarantee effective and quick service in crowded locations like shopping malls, stadiums, hospitals, subways and railway stations. Small cells have witn…

Celebrating Innovation - It's time for it to work out!