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Showing posts with the label automation

The Idea of Informing

When you have a good product to sell, customers come automatically. Wrong! When you have a good product to sell, customers have to first know about it. Right? So here's what most people do when they have a business -  Talk about their product's benefits Find trustworthy people who will help in word-of-mouth marketing Strategize about selling the product through different channels But,  damn! Here's what most people don't do -  Find out who wants to hear the product's benefits Target population samples that will actually carry the word of mouth And therefore, find out which channels will be the most useful Are you making the same mistake of not doing the important things? In reality, successful marketing goes beyond this. Although the basic logic is to first know who is interested in your product, the process can be very gruesome. So what do you do? You contact a credible company with data, knowledge and processing t...

Automation - Building Spy Robots?

First, a great couple of videos that definitely deserve more views! http://www.youtube.com/watch?v=1E23kH-ex0k http://www.youtube.com/watch?v=6Jm6b3uZOkY You can watch the second video (longer) later. So what are we talking about here? A technology that not only eases down your work, but does it without compromising on the extent of applicability. Well you see, examples of automated or digital personalization are many – but are they all ethical? Are they all feasible? And do you already have the technology to execute them? Proxy methods marketing strategies require may be intelligent. However, they are still predictable. What most of us fail to do is startle our customers. Individual names don't really work anymore. Your audience usually have nothing to remember, and you lose them. You may be able to target your leads with relevant content by knowing their ZIP, profile details, and other points. However, the real tracking of online behavior happens through ...