Skip to main content

Creative Confidence - What's That?


Comments

Popular posts from this blog

The Role of a CEO as aThought Leader
Thought leadership comes with the responsibility of processing a particular thought to making it achieve the goals that can improve the health of an enterprise. A though leader happens because the audiences, the industry and the markets recognize you as that. A proper planning and execution is required to get to the goal point estimated. How as a CEO would you want to see your company respond to new business contracts, share purchases, product purchases, technology based software purchases and legal procedures? Only you as a c-suite executive can decide on how you would guide and take guidance for some important decision-making.

Thought leadership affects a company's image
Be it a small company or a large enterprise, thought leadership can be elevated. This elevation can take place in a company catering to a small audience for mere promotions and then in its larger version using various contemporary platforms to market products and services. Th…

Is the Manufacturing Industry Disappearing?

A 2012 Huffington post for Canada read that the country witnessed 79 industrial plant shut-downs in 2011, which took away 14,000 jobs. At the pace which US manufacturing plants, with over 1000 workers, have been declining since 2011, it seems quite evident that the manufactured goods from countries like China are being purchased in large numbers and hence, the downfall of manufacturing companies.
The role-play of technology has become more prominent in countries like USA and Canada, and so, even though, the output of human labor in manufacturing has been good, machines have replaced most of it. So, since, the labor cost is being minimized this way, most manufacturing plants are closing outright and work is being shifted overseas. Though over 12 million workers are still employed in manufacturing, importing manufactured goods from other countries is only going to worsen the situation.
Laying the groundwork for a comeback
In the background of American manufacturing companies getting washed…

Hospitality Marketers and their Data

Coming to realize the concerns of a B2C marketer, data companies like us realize the complexity of tracking targets. Favorite cuisines, ambiance preferences, locations, and work and travel behavior... wooh! that's a lot of information when it is not a business concern, and individuals only.

However, we are talking about something a little more penetrative, realizing that it could be controversial at the same time. Do you remember restaurants requesting your information at the end of a meal, and you just end up leaving your office name or address at the bottom of the review.

That leaves the scope for a hospitality or restaurant marketer to find out information about your colleagues - at least the ones who share a similar taste in food. We embarked upon some brainstorming last week to figure out if the complexity could be lowered at some level in the process of data-driven marketing in the B2C sphere.

While collecting information from prospects and customers, restaurant and hospita…