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How Bad is your Privacy? Can you keep a secret?

Let's get something straight.

When you hear talks on big data, they generally send a shiver up your spine, making you feel like a "2-bit" piece of data, which can be used or misused, and converted into millions of dollars, but not by you, only someone else!

And it is true.

But this is where most of us go wrong...

The information that you think is available on you is vast, and the ways of tracking are getting easier. No escape, right? Not exactly.

What enables marketers to find loads of information they need, is technology. The zillions of bytes that are helping devices track people and their interests, are in no way possible to be handled by humans - that is why big data technology has been around.

The onus of handling big data is on technology - cloud applications, etc., and the only information found about you is...
What you have supplied into the cyber space (knowingly or unknowingly)
What the marketer wants to find out, may not be necessarily about you, but on someone like you (and that's never 100% accurate)

So when a face-recognition technology correlates the target to the information in the cyber mirror, it is only as specific as the marketer wants.

What does this mean - 2 things:
1. Anyone can find anything about you, but most of that is of very little interest
2. And if you want to keep a secret, don't use your real photo, with your real name, especially on a web page where you have already divulged your secret.

So learn to keep a secret, and you're on easy turf. As far as guarding the fact that you - who works in X company, lives in Y address, it's impossible. What anyone outside your "circle" knows, everyone knows. But it's not that bad.

And what's better - you can tailor false information about yourself, especially when you are being driven to annoyance!


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