Let's get something straight. When you hear talks on big data, they generally send a shiver up your spine, making you feel like a "2-bit" piece of data, which can be used or misused, and converted into millions of dollars, but not by you, only someone else! And it is true. But this is where most of us go wrong... The information that you think is available on you is vast, and the ways of tracking are getting easier. No escape, right? Not exactly. What enables marketers to find loads of information they need, is technology. The zillions of bytes that are helping devices track people and their interests, are in no way possible to be handled by humans - that is why big data technology has been around. The onus of handling big data is on technology - cloud applications, etc., and the only information found about you is... What you have supplied into the cyber space (knowingly or unknowingly) What the marketer wants to find out, may not be necessarily about you,...