When you have a good product to sell, customers come automatically. Wrong! When you have a good product to sell, customers have to first know about it. Right? So here's what most people do when they have a business -  Talk about their product's benefits Find trustworthy people who will help in word-of-mouth marketing Strategize about selling the product through different channels But,  damn! Here's what most people don't do -  Find out who wants to hear the product's benefits Target population samples that will actually carry the word of mouth And therefore, find out which channels will be the most useful Are you making the same mistake of not doing the important things? In reality, successful marketing goes beyond this. Although the basic logic is to first know who is interested in your product, the process can be very gruesome. So what do you do? You contact a credible company with data, knowledge and processing t...

Leading companies are finding it hard to sustain revenue from networking devices. And why not? They know it, especially since they are bracing up with new products for a paperless-wireless environment. Although many of us believe that is only an ideal condition, and we will always need ancient devices such as pencils and diaries, it is undeniable that the need for many networking devices will be absent in the near future. But hardware providers are aware of the slumps their revenues will see with the downfall in sales figures of their legacy devices.   In order to avoid the interim slump before the opportunity for advanced products becomes more widespread, hardware manufacturers have to realize that a demand for their products still exists. It has never happened, ever in history, that all companies, rich and poor have transitioned from legacy systems all together. The idea of selling to non-progressive companies may be difficult to sell to hardware manufacturing b...

Some special techniques in marketing never fail. However, coming up with them takes some super-fast brainstorming. Without it, many good strategies become ineffective within days. The safer way to get around this is knowing how the UK IT market has been performing in recent months, how the charts are moving compared to past behavior, and wait – it's more about knowing how your prospective buyers are using their iOS and Android phones. No matter what condition your target market is in, your job is to identify your market first. It is for that that you need a good market survey service. And once you have identified your target market, noting their behavior is an essential step. If you read about it, cloud computing skills are seriously missing in the United Kingdom. Immediately it feels like an opportunity! However, here’s what you may have missed asking – Which specific companies need cloud computing specialization Which of them need immediate servicing, a...

With the economy choking on stimulus and more to be expected from governments in terms of real action, technology buyers may not be very many. However, if you are able to find out who those few are, you could very well be on the way to a great experience. Business success comes from doing what most aren't doing. If you have a market to tap, and most are pessimistic about it, remember that you could have a great chance. How do you know our European prospect and lead databases are good? Take a free trial ! Always experience it with your own eyes.

How many times have you come across marketing list sellers who fail to deliver user information that is really fresh? It’s hard to tell when you have just bought the list with a few thousand dollars. Only after a day or two and some friction between telemarketers and the management, will you realize your mistake. It’s become so frequent nowadays, that stories like that are simply getting boring! But what’s even sadder is that no one is talking about buying technology marketing databases the right way. We can help you with that. Here’s what you should be looking into while selecting a list company – Make sure they sell leads, not lists What’s been their rate of consistency (at least over the last 2-3 years)? What is the total size of their marketing database? Is the verification done on a regular basis? What is the data procurement process? Does data procurement cover all major channels? Is there value addition through research or similar activities? ...

Invitations to clubs are nice. What’s even nicer is if you get to make a new connection at one of those glitzy occasions. Things start happening, and then your connection is not really interested about your blah on the new conveniences your technology brings to the table. Fiddles with her phone, can’t take his eyes off somewhere, etc.! Let’s start thinking about these aspects of life if you really want to be a seller. Things don’t come easy because experts can only do that much for you. Before your material created by marketing experts becomes effective, you need to know where the effect is going to lay an impact. Because every marketing material travels. It gets shared, saved, and often preserved. Grabbing opportunities to cause everything you imagined takes the hard work your marketers often cannot do – the homework! Market research or similar services can help you. However, you have to identify your target market from the reports. Numerous segments are explained. But know...

Selling technology across the globe looked easy. It was the only thing you needed to do for getting rich if you had the expertise or manpower. So what’s happened now? Has technology become boring? Are the developments slower than before? Is there nothing exciting anymore? But that depends on your innovation, isn't it. Well, it has more to do with people. Around the world, company budgets have shrunk in the face of defensive economic decisions. European and American taxes mean that most of your prospects are now willing to hold themselves back on investments. However, your ‘Made in America’ technology cannot really survive by being less attractive or poorer in quality. And neither can you trust anyone advising you to reduce your production budget. What your apps can do today is the result of major investments or cautious borrowing. Knowing who is ready to buy is never easy. Such research takes years. Moreover, the filtering process starts at millions of prospective buyers...